A variant of the original Pepsi‚ Diet Pepsi is a zero sugar‚ zero calories drink * Pepsi Blue: Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was launched in India near the cricket world cup to associated the Pepsi with the Indian people as Blue is official color of Indian cricket team. Price * Pepsi decides it price on the basis of competition. The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly. The company
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CELEBRITY ENDORSEMENT: WHY IT BECOMES A TREND IN FOOD AND BEVERAGES INDUSTRY? What is perception definition? How perception can influence the society to believe to consume products? Is it because of their belief on certain human being that we call them celebrities is endorsed with certain product? Why do they belief to the celebrities? Is it the celebrities portray the qualities the society look for associated with the product they endorsed with? Well‚ by referring to the topic we will discuss
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One fine morning few months back‚ when people opened The Times of India they heard one sound of launch of one car into the market. It was about Volkswagen car. Advertisers attached one small chip into the inside cover of newspaper. When readers opened it‚ they heard the advertisement with the music… That’s the pure case of today’s world of advertising and in this world of innovation sky is the only limit. The first and foremost concept of advertisement is that it should attract the eyeballs of audience
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high streets. There are 19 such stores in Kolkata‚ Mumbai‚ Noida‚ Ahmedabad‚ Uttar Pradesh etc… 7. As Shah Rukh Khan (Celebrity People) Have influence over large number of people‚ even brands like Reynolds and Parker has roped Celebrities like Sachin Tendulkar & Amitabh Bachchan respectively to successfully capture large number of market share. Now Linc has also come in a row of having a brand Ambassador Shah Rukh Khan. 8. To reduce cost of Pens‚ Linc has shut-down its factory in Goa and relocated
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most common example of this is the use of “legendary zoo zoos “in commercials. On the other hand airtel relies on its old marketing strategies like endorsing its company services by the use of superstars like Shah Rukh Khan‚ Kareena Kapoor and Sachin Tendulkar. If you travel abroad very frequently than you should switch to Vodafone as it has better international coverage. But Airtel is far better than Vodafone in terms of number of customers and variety of services offered like broadband facility
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Finally‚ after a hiatus of 28 freaking years‚ it’s ours… yes‚ the World Cup is ours… not only because we played like the champions‚ but also... coz we are the champions! | Sachin getting a ride through the stadium by fellow teammates. It was his last World Cup match! | But‚ how do you think they got the knack to achieve the coveted trophy? It could simply be answered… if you saw the match! The great spine-thrilling battle between India & Sri Lanka was nothing less than an epic. The
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Generally‚ I watch cricket matches on the television screen. But recently there took place at the Eden Gardens‚ Calcutta and one-day cricket match‚ for which my elder brother purchased two tickets‚ one for him and the other for me. I was glad‚ as I shall have now an opportunity to see the players with my own eyes in the field. The match was to be held between India and West Indies. The game began in time. The players of both the teams walked as heroes into the field. There was tremendous joyful
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been paid a lot according to their skills‚ which were earlier underpaid .The league helps the players of india who have not played on a bigger platform‚to show their talent and performance so that they can show their dedication towards the national cricket team and as a result there are number of players also there which have come into limelight from this league.The league also enables the growth of Indian economy. As the coin has two different sides‚ one side which I have just proved above. There
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My Debate Speech There was an old saying for vision in sport “find the strongest‚ fastest‚ most-skilled man...” Train aims to bring out this potential. That is what sports is about . When we see an exceptional performance‚ when we experience one of those moments of grace and excellence in ourselves ‚ what makes it so special? If excellence in sports is the intersection of talent and dedication ‚ as I believe ‚ then drugs disport and distract. Understanding the meaning and value of sports will determine
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Celebrity Endorsement-Really A Success Factor for Marketers Sheetal Singla*‚ Bhai Gurdas Instiutute of Engineering & Technology‚ Sangrur __________________________________________________________________ Abstract: It is a frequently used approach in marketing for all brands. In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality
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