Assignment on Analysis of strategic management uses by Airtel Submitted to- Sheikh Abdur Rahim Assistant professor & Head Department of Real State and Commerce Daffodil International University Prepared by- Amina Afrin Id-113-11-2244 Department of Business Administration
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COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA INTRODUCTION TO TELECOM INDUSTRY Airtel and Idea Comparative Study :- Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a day’s telecommunication companies offering various plans or benefits to customers to outstand the competition in the market. The telecommunication industry‚ in a way‚ creates employment for people. So‚ this project ’s primary objective
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telecom company’s products/services and it’s promotional schemes for retailers are related. • Table 6.2.8 Highest Demand * Best Promotional schemes Crosstabulation Count Best Promotional schemes Total Idea Airtel Uninor Reliance Vodafone Highest.Demand Idea 11 4 5 2 1 23 Airtel 1 18 1 1 15 36 Uninor 1 4 1 1 0 7 Reliance 1 4 0 0 2 7 Vodafone 0 9 2 3 3 17 Total 14 39 9 7 21 90 • Table 6.2.9 Chi-Square Tests at 95% confidence interval- Value df Asymp. Sig. (2-sided) Pearson Chi-Square
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Jio‚ the telecom leg of Reliance Industries Limited is a Mumbai-based provider of 4G internet‚ mobile telephony‚ broadband services‚ and digital services in India. On September 5‚ 2016‚ Jio commercially launched its 4G services. WHAT’S AIRTEL? Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi‚ India that provides GSM‚ 3G and 4G LTE mobile services‚ fixed line broadband and voice services depending upon the country of operation. It is the largest mobile
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Edward Bernays‚ which is often considered the founder of modern‚ Madison Avenue advertising. In 2010‚ spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide. Advertisement campaign of airtel : Last year‚ Airtel launched ’Har friend zaroori hotaa hai’ ‚ an advertising campaign that went on to become not just a viral hit but also a chart topping ringtone beat.
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the Award Master of Management Studies Under the Guidance of Prof. Mona Sinha Submitted by:Vailankanni D’souza MMS SEM I Roll no. 12 INTRODUCTION Why Airtel v/s Vodafone The dominant players in India are Airtel‚ Reliance Infocomm‚ Vodafone‚ Idea cellular and BSNL/MTNL but Vodafone drew my attention with its marketing strategy and Airtel with its Innovations and product development. To me both are striving hard to sustain the market pressure‚ playing their cards well & very good competition
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Bharti Airtel Group 2 • • • • • • • • • • • Ashish Dubey Dibyashree Mohanty Akshay Shetty Preeti Basu Anshul Kumar Ashish Kumar Mudit Arora Nikhil Kumar Rahul Sangtani Tribhuvan Sharma Puja Katare Vision‚ Mission and Values.. VISION MISSION VALUES By 2015 Airtel will be the most loved brand‚ enriching the lives of millions “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way
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Q1. Are you using DTH? a. Yes b. No Q2. Which DTH Service you are using? a. Airtel b. Videocon DTH c. Dish TV d. Tata Sky e. Big TV Q3. Reason for using particular DTH Services? a. Package Cost b. Installation Charge c. Universal Remote d. Other Reasons Q4. Are you aware about the service quality‚ tariffs and Installation charge of all other DTH Services? a. Yes b. No Q5.
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that can be performed using smart phone ( iphone‚ blackberry‚ Samsung etc.). As smart phone has been called “swiss army knife of digital age” because with a smart phone any one can do many things such as social networking‚ sales force management (CRM)‚ providing health care. Naryana hrudayalaya hospitals (cardiac care centre ) developed TTECG ( trans telephonic electro cardio graphy ) connecting 308 Centre around the world . the entire process of transmitting and opining the ECG is done free. It
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