COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate‚ Palmolive‚ Speed Stick‚ Ajax‚ Hills Science Diet Consistent unit volume‚ revenue and gross margin growth. Focus on high margin core businesses. Case Facts: Colgate Max Fresh Colgate Max Fresh (CMF) launched in 2004 Less cannibalization than expected More
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KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | | |Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity.
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International Journal of Academic Research in Business and Social Sciences October 2011‚ Vol. 1‚ No. 3 ISSN: 2222-6990 Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) Biljana Angelova Full Professor at Ss Cyril and Methodius University‚ Economic Institute‚ Prolet nr 1‚ SkopjeMacedonia; E-mail: angelova@ek-inst.ukim.edu.mk ; Mob: ++389 70 234 360 Jusuf Zekiri Assistant Professor at South East European University‚ Business and Economics
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages
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Customer Relationship Management: Implementing a CRM system for Tirendo. Table of contents 1. Definition of CRM system ----------------------------------------------------------page 3 2.General information------------------------------------------------------------------page 3 3. Integration of CRM systems for Tirendo----------------------------------------page 4 4.Conclusion -----
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ISSN No-2031-5063 Vol.1‚Issue.III/Sept 11pp.1-4 Research Paper Analytical study of CRM: As a strategic tool in Banking sector in Western Vidarbha with reference to Akola District Prof. Dr. G. L. Pedhiwal. HOD (Co-ordinator) Smt.L.R.T. College of Commerce‚ Akola. & Sanjay J.Tale M.B.A Abstract : Customer relationship management systems are being widely across various sectors and have emerged as a popular business strategy in today’s competitive environment in companies. It has been
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CRM AT THE TIP OF SPEAR [pic] By Fahad Malik CRM - AT THE TIP OF THE SPEAR Introduction Military flying differs considerably from commercial aviation due to the special circumstances and restrictions involved. Military discipline revolves around utter obedience whereas CRM aims to foster a culture with encouraging the freedom to respectfully question authority. The primary goal of CRM is enhanced situational awareness‚ self awareness‚ leadership‚ assertiveness‚ decision
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Title of the Dissertation Project – DO CRM HAVE BECOME A NESSESITY IN INSURANCE SECTOR? Aims/ objectives ▫ What I you want to find out/ research? I want to study the whole system of customer relationship management and its necessity in Insurance Sector. It will be an analytical research to find out whether Really the Insurance Sector requires CRM initiatives which fulfills the customers expectations or not. ▫ Why? Demand Side-In coming
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Topic: Marketing Strategies for Sustainable CRM _____________________________________________________________________________ Abstruct: This paper explains how a CRM approach builds on a strategic vision that integrates people and processes with technology to maximize a firm’s investment. This paper describes how a company can manages their strategies to develop a sustainable CRM. Introduction Customer relationship management (CRM) has attracted the expanded attention of practitioners
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