while Maruti Suzuki shows always a buy and hold position because there is possibility of growth in future‚ same situation is in two wheeler segment with market leader Hero-Honda a debt free company also have bright future ahead. The numbers which came out in the end of financial year 2009 prove that even in the period of recession the overall sales went up is sufficient to support to this fact. Through Technical analysis of TATA Motors and Maruti it can be recommended that for now Maruti share
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“Strategic HRM is the process of linking the HR function with the strategic objectives of the organization in order to improve performance.”(Bratton & Gold 2007) Strategic Human Resource (SHRM) management is human resource management with a strategic edge‚ linking both business strategy with human resource (HR) strategy of an organization. Human resource management has become an integral part of almost all the companies all over the world. Human resource management concerns not only how peoples are
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• INTRODUCTION Toyota Motor Corporation (TMC) origin in Japan is the largest world’s largest auto manufacturer‚ offering a full range of models. Toyota has International presence in 170 countries and employs over 3‚15‚000 employees worldwide. It has Lexus‚ Daihatsu and Hino sub brands under its ownership. Toyota manufactured around 9 million vehicles in the year 2008 including these sub brands. TOYOTA AS A BRAND: The positioning of a brand is done keeping in mind where the company wants the
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helped in the evolution of World as a Global Village? 5 . Discuss the Strategic Initiative by Mr.Ratan Tata of Launching ‘Nano’‚ which suggests the cost leadership approach adopted by Tata. Do you think this step may snatch the leadership position of Maruti Suzuki in the Small car segment? 6 . Mergers and Acquisitions can be a desirable expansion strategy for banks in India? Comment with suitable examples. 7 . Indian companies at the forefront of technological innovation face several challenges.
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Volkswagen entered the Indian passenger car market in 2001 by launching its car brand - Skoda. In 2007‚ two of its other brands Audi and Volkswagen‚ were also launched inIndia. Volkswagen Group India emphasized on all aspects of marketing mix including product‚ price‚ place and promotion. The company offered three brands including Audi‚ Skoda and Volkswagen that together comprised of 15 different models as of late 2009. Volkswagen Group India mainly catered to the luxury segment of the Indian car
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went on to be included as an event in the Asia Pacific Rally Championship by the FIA. While it attracted humungous crowds‚ it succeeded in making the Himalayas a hub for the world’s biggest men and machines. Himalayan car rally is named as Maruti Suzuki Raid-de-Himalaya is open to both car and bike enthusiasts and for professional as well as amateur motorsport lovers. The participants drive through some of the world’s highest motorable roads and passes in the Himalayas like Jalori Pass‚ Rohtang
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potential to analyze and determine the consumer’s perception and their buying behavior on the basis of different parameters like design‚ comfort‚ safety‚ fuel efficiency‚ brand preference‚ loyalty etc among the following three hatchback cars:- a.) Maruti Suzuki Wagon R b.) Hyundai i10 c.) Ford Figo The research also aims to dig out following benefits:- a.) Based on the different ages of employability like newly employed (22-30 years)‚ well settled (30-60years) and retired (60plus) people
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small cars. The findings of the study can be helpful to marketers in dealing with the customers in a better way. INTRODUCTION The small car market in India is increasing by leaps and bounds. The main players in the car market like Tata Motors and Maruti Udyog are fiercely competitive and more or less all the automobile companies in India that have forayed into the production of small cars are trying to out-do each other in terms of design‚ innovation‚ pricing and technology. Tata Motors have decided
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SECONDARY DATA ANALYSIS The following analysis has been done on the basis that the middle segment cars of the Indian automobile industry can be divided into the following major players:- 1. Maruti 2. Hyundai 3. Honda 4. Ford 5. Tata Motors 6. Nissan 7. Volkswagen 8. Fiat 9. General Motors 10. Hindustan Motors
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