Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments
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Introduction About the TATA MOTORS Tata Motors is India’s largest automobile company‚ with consolidated revenues of Rs 92‚519 crore ($20 billion) in 2009-10. Through subsidiaries and associate companies. Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars‚ buses and trucks are being marketed in several countries in Europe‚ Africa
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Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319-5614 Volume 2‚ No.8‚ August 2013 _________________________________________________________________________________ An Empirical Study on Customer Satisfaction in Indus Motors Pvt. Limited with Special Reference to Kerala Branch S.Chandramouli‚ B.Sc‚ MBA‚ P.hd (Pursuing)‚ Assistant Professor‚ Department of Management Studies‚ Saveetha Engineering College‚ Thandalam‚ Chennai S. Arul Krishnan‚ M.Sc (Maths)‚
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striking the right chord. The features‚ comfort and safety which was provided were with the needs of a common middle class family kept in mind. Major Competition: Four wheelers: a. Maruti Suzuki 800 b. Maruti Suzuki Alto c. Chevrolet Spark d. Maruti Suzuki Omni Two wheelers Competitive Analysis Features Nano Maruti Suzuki 800 Motorcycle Turning radius 4.0 M 4.4 M >4m# Air-conditioning Option available Standard fitting N/A Engine 624CC 796CC 100cc-180CC Fuel Tank 15ltrs 28ltrs Varies Length 3.1M
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References: • • • • Gyan Research and Analytics Pvt. Ltd. Tata Motors Website. Tata Nano Facebook. Maruti Suzuki Website. 20 | P a g e
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industry had a sheltered existence till the early 80’s. Until 1981‚ there were two dominant players in the Indian scene – Hindustan Motors and Premier Automobiles. In 1982‚ Maruti Udyog‚ a 50:50 joint venture between Suzuki Motors and the Indian Government introduced a hatch back car at an affordable price. Gradually‚ Maruti introduced different new models creating different segments and overtook HM and PAL with attractive prices and fresh designs. Within a short span of time‚ MUL occupied number
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Study Team 108 – Blue Cohort Study team members: • Nikita Jain - nikita_jain@berkeley.edu • Lexi Sturdy - lexi_sturdy@berkeley.edu • Pierre-Alric Bozo – pierrealric_bozo@berkeley.edu • Andrew Hill - andrew_hill@berkeley.edu • Mark Lee - mark_lee@berkeley.edu Positioning case (Team Case Analysis One) MBA 206: Marketing Management October 12‚ 2014 Executive Summary- Nikita Our business objective is to achieve sales of 1.46 mn Nanos amounting to a revenue of $2.4bn in
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A Term Paper Report On Consumer Behaviour in Hyundai Motors Submitted in partial fulfilment of the requirements of Bachelor of Commerce Honours (B.COM H) Amity University Haryana‚ Gurgaon (Manesar) Guided By: Submitted By: Mrs. Vasundra Dhingra Anand Dhull Faculty of Amity Business School‚ B.Com (H) 2nd Year Amity University Haryana. Roll No. A50004611036
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A recession is the contraction phase of business cycle. The official agency in charge of declaring that the economy is in a state of recession is the nation bureau of economic research. According to NBER the recession is defiend as “Significant decline in economic activity lasting more then a few months”‚ which is normally visible in GDP‚ real income‚ employment‚ industrial production‚ and wholesaler- retail sales. WHAT CAUSES RECESSION ? An economy which grow over a period of time tends to
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advantage to study the behavior of the existing products and hence come up with a better product. Indian car market was a monopolistic market ruled by Hindustan Motors and Premier Automobiles in 1980’s. Studying this market ‚ Maruti Udyog Ltd came up with Maruti 800 which was the first ever fuel efficient car in India which had international technology. This car became a huge success as it had all the advantages being the first mover in an untapped market. It captured around 75% of the market
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