Optimal CRM Implementation Strategies Seung Hyun Kim Department of Information Systems‚ National University of Singapore‚ Singapore 117417‚ kimsh@comp.nus.edu.sg Tridas Mukhopadhyay Tepper School of Business‚ Carnegie Mellon University‚ Pittsburgh‚ Pennsylvania 15213‚ tridas@cmu.edu A lthough companies have spent a great deal of money to adopt CRM (customer relationship management) technologies‚ many have not seen satisfactory returns on their CRM implementations. We study optimal CRM implementation
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loyalty scheme‚ O’Brien & Jones (1995) notes that it is crucial to target potential customers; their contributions are significantly valuable to a company’s profitability‚ which is worth for a company to build the relationship with. The RFM analytic model is mostly implemented to classify customer segmentation. It consists of three determinants‚ recency‚ frequency and monetary value of the purchases. Recency is the interval period between the last purchase and present time‚ the shorter time is more
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programs. For example‚ obtaining new business‚ increasing relationships with customers‚ suppliers‚ and employees‚ helping the planet‚ helping society‚ being environmentally friendly‚ increasing company profit‚ increasing cost savings‚ becoming a role model‚ and becoming an employer of choice are all reasonably obtainable goals. By starting a CSR
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Introduction The internet has become very important to many businesses. Several businesses have become global thanks to the internet. The internet and information technology has revolutionised the airline industry. For the purpose of this paper Ryanair and the Ryanair web site will be used to analyse the eight key perspectives of eCommerce. It will also analyse Ryanair business strategy‚ marketing strategy‚ future site development and conclude on same. Ryanair has 37 bases and 950+ low fare
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significant interest from both academicians and practitioners‚ customer relationship management (CRM) remains a huge investment with little measured payback. Intuition suggests that increased management of customer relationships should improve business performance‚ but this intuition has only inconsistent empirical or real world support. To remedy this situation‚ this study identifies a core group of expected CRM benefits and examines their ability to increase a firm ’s value equity‚ brand equity and
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IBM Business Consulting Services CRM done right: executive handbook for realizing the value of CRM deeper Reference guide By: Steve LaValle and Brian Scheld Contributors: Adam Klaber‚ Ralph Schuler‚ Rod Bryan‚ Christian Petross‚ Therese McNicholas‚ and Christopher Nickerson Introduction Contents Customer Relationship Management (CRM) has changed dramatically throughout its dynamic transformation from a conceptual framework to a core business function. The imperative to understand
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RuiQin. (2004)Study on EC Model of a Commercial Enterprise‚ Information Science‚ 2004‚ (11) :1400-1403 (in Chinese) [3]. Li Feng‚ Gu Yong Kang. (2001)The Development And Strategies Of E-Commerce In China ’s‚ Journal of Hohai University(Social Sciences)‚ (3):43-47 (in Chinese) [4]. Luolin. (2002)cost-efficiency analysis of information system‚ Wuhan University journal‚ (6):30-35(in Chinese) [5]. Huangshengren‚ Maxiaochun‚ Luoyun(2001). Economic Performance Analysis and Model Research of Geology Engineering
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Operational CRM simply defined are systems and processes that support the “front office” daily operations that focus solely on the customer base of an organization or entity (Baltzan & Philips‚ 2010). Increasing competition and decreasing customer loyalty have led to the emergence of concepts that focus on the nurturing of customer relationships (Henning‚ et al. 2003). With Operational CRM systems one can improve the efficiency of CRM business processes and comprise solutions for sales force
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IMPACT OF CRM SYSTEMS ON RETAIL GIANT PRIMARK TABLE OF CONTENTS ABSTRACT CHAPTER 1 INTRODUCTION Statement of the Problem Purpose of the Study Importance of the Study giant Scope of the Study Rationale of the Study Research aim and objective Research Questions CHAPTER 2 LITERATURE REVIEW CHAPTER
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Bojan Nožinić Seminarski rad Metode poslovnog upravljanja CRM FAILURE RATES Failures‚ trends and the uprising of the social media What’s it all about? Customer Relationship Management‚ or CRM‚ is an information technology industry term for methodologies‚ strategies‚ software‚ and other web-based capabilities that help an company to organize and manage customer relationship. For instance‚ if a marketing department runs an outbound campaign‚ all of the information about the customers and
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