Cultural Norms‚ Fair & Lovely‚ and Advertising April 20‚ 2015 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. It is ethical to utilize cultural diversity and values of a community to promote a product. However‚ such promotion should only be done in a way that there are not demanding to a particular group or cultural norms. Considering the case of Fair and Lovely‚ promoting the product using the dark and fair skin is divisive and portrays people with dark color
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Case Study Analysis: 2.2 Cultural Norms‚ Fair & Lovely‚ and Advertising. Christopher A. Osuoha July 2‚ 2012 MKTG 5330 International Marketing Instructor Dr. Gilbert J. Werema Associate Professor of Marketing Wayland Baptist University Table of Content 1.0 Introduction 2.0 Questions & Analysis 2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of
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product that is‚ at best‚ only mildly effective? 1 2.2 Is it ethical‚ to exploit cultural norms and values to promote a product? 2 2.3 Is the advertising of Fair & Lovely demeaning to women or is it portraying a product not too dissimilar to cosmetics in general? 4 2.4 Will have HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 4 2.5 In light of AIDWA’S charges‚ how would you suggest Fair & Lovely promote its product? Would you response be different if Fairever continues to
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product that is not or only slightly effective‚ while pretending that it is efficient‚ is unethical. Particularly‚ in case a vendor is cheating on the customer and capitalizes on people’s misery. However‚ the question of good or bad ethics in this context depends very much on the setting and the cultural circumstances of producer and consumer as well as on the product itself. The present case dealing with HLL as well as CKL‚ the established vendors of skin lighting cream on the Indian market for many years
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Case Analysis 2-2: Cultural Norms‚ Fair & Lovely‚ and Advertising. Kasim Hussain BUSA 460 Professor Simpson November 17‚ 2008 The demand for cosmetic products in India is still increasing and the current market size stands at $950 million U.S. dollars. The growth is between 15-20% annually and the overall beauty and wellness market that includes beauty services is about $2‚680 million. (Bhattacharya‚ 2008). The change in the socio-economic status of the
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Design Science in Information Systems Research Alan R. Hevner Information Systems and Decision Sciences College of Business Administration University of South Florida 4202 E. Fowler Avenue‚ CIS1040 Tampa‚ FL 33620 Phone: (813) 974-6753 Fax: (813) 974-6749 Email: ahevner@coba.usf.edu Salvatore T. March Owen Graduate School of Management Vanderbilt University Nashville‚ TN 37203 Phone: (615) 322-7043 Fax: (615) 3437177 Email: Sal.March@owen.vanderbilt.edu Jinsoo Park College of Business Administration
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this woman may not be alone in this. So it is not fair for her since she bought it for eight long years like she has been loyal to the brand. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical to exploit cultural norms and values to promote a product. There is no way to do it if you do not match their cultural norms and values. Consumers will not buy the products that do not fit their norms and values. All India Women’s Democratic Association
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important aspect of every business activity‚ although the term has meant different things at different times in different lands to different people. Nonetheless‚ as ethical concerns are an inseparable element of business‚ advertising can not ignore them. Sadly‚ the advertising industry has rarely cared to look beyond immediate marketing objectives. Telling the truth seems like a pretty basic ethical standard. The argument in the industry is that it is the government’s job to judge what is right
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Case Study: Fair & Lovely 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion
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Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male
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