Customer relationship management or CRM is not just the application of technology‚ but is a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them. It enables businesses to: Understand the customer Retain customers through better customer experience Attract new customer Win new clients and contracts Increase profitably Decrease customer management costs It is usually more profitable in the long run for a company to keep existing
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Work with colleagues and customers ! ! • internal customers: are people who work within the industry eg. workmates who work other departments within the same organisation ! ! • external customers: are people who are outside the organisation eg. clients‚ paying customers etc. ! ! • the communication process cycle: sender (giving message)‚ receiver (receiving message)‚ message (information is conveyed)‚ feedback (message got to the reviver with the intend from.)! ! Types
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What is the most important way the small business you have chosen meets customer needs? In this project I aim to tell you all about the business I have chosen and identify the ways that it meets the needs of its customers. The business I have chosen to base my project on is called ‘Lees Heginbotham & Sons Ltd’. The address of the business is: 59-61 George Street‚ Oldham‚ OL1 1JF. The business also has a website for its customers: leesheginbotham.co.uk. ‘Lees Heginbotham & Sons Ltd’ is a Private Limited
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order to survive and grow in a tough and competitive marketplace‚ a retailer must differentiate itself from its competitors. How does Argos differentiate itself from its competitors? What is (are) its competitive advantage(s) that attract(s) its customers? Argos has succeeded in differentiating itself from its competitors in a number of ways. Firstly‚ convenience of shopping because of the available catalogues to browse before visiting the store which are available as hard copies‚ in store or online
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Evaluation I am going to be looking at the different customer types that visit Thorpe Park and what customer needs they have and how Thorpe Park suits their needs. First looking at the customer needs families have and how Thorpe Park meets these needs. Families with young children will need baby changing rooms for their children. Thorpe Park has baby changing rooms at nearly every toilet block and if you can’t find them they are easily locatable by looking at the parks map. Also‚ families will
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What does it mean to be customer centric ? The heart of the word customer is “custom”. Great companies understand this. They know building a value proposition around what customers really want – and will want in the future is the foundation far a competitive advantage and business success. What are the benefits of centricity ? * A profitable customer base * Clear understanding of how to grow your business and profits‚ based on a deep knowledge of your customers * An ability to respond
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7 C’s of Customer Retention Checklist 1. Caring Attitude Projecting a caring attitude through: tone of voice use of pleasantries (please‚ thank you) smile projection empathy language (minimal use of industry jargon) taking ownership going the “extra mile” on behalf of customer 2. Customized Practices Definition of customizing: treating customers as individuals at all points of interaction making exceptions to policies/procedures to meet individual customer needs empowering
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Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers. That
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HOW TO BUILD GREAT CUSTOMER RELATIONSHIPS LIKE A EXPERT WE WILL AIM ON: Apple Samsung Lenovo THE REASON WE CHOSE THE ABOVE COMPANY Huge electronic devices companies (There are reasons why they are huge) Same products – Computers and Laptops (In order to be the best‚ they need to compete by gaining “Customers’ Loyalty”-Which is gaining through great customer relationships.) WHY IS IT IMPORTANT TO HAVE GOOD CUSTOMER RELATIONSHIP http:// businesscasestudies.co.uk/business-theory/marketing/why-cu
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Introduction of customer relationship management 2 Importance of customer relationship management 2 Customer needs Definition 3 Types of customer needs 3 Process of identifying the customer needs…………………………………………………………………………................3 Customer expectations and satisfaction………………………………………………………. Customer expectations……………………………………………………………………………………………………………………………….4 Customer satisfaction……………………………………………………………………………………………………………………………4 Customer satisfaction
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