The banking industry of Sri Lanka has undergone tremendous shift due to intense competition and technological developments. While banks are becoming more customer focused and market driven‚ customers are becoming more demanding and selective in their preferences. Minimizing of customer switching is one of the biggest challenges facing bankers today. This paper aims to examine the role of the service quality in determining switching behavior of the retail banking customers. Data gathered through
Premium Bank Linear regression Regression analysis
The Sri Lanka Wildlife Conservation Society (SLWCS) founded in 1995 had been working exclusively in Sri Lanka to protect native species while aiding the social development of the Sri Lankan people. Headed by Ravi Corea‚ president‚ and Chandeep Corea‚ projects director‚ the SLWCS began its first major project in 1998 — an innovative electric fence designed to resolve conflicts between the native villagers and the elephants in Sri Lanka and protect the surrounding forests. The idea was to fence off
Premium Sri Lanka Tourism
This is an essay i submitted to an essay competition recently. “THE RELEVANCE OF INFORMATION SECURITY IN 21ST CENTURY SRI LANKA” Information security is rapidly increasing in relevance and importance to 21st century Sri Lanka. The widespread growth of Information Technology has been the major deciding factor of this. Although we must realize that even though the relevance of information security is majorly increasing because of the advance in technology‚ we must not assume that the concept
Premium Computer security Information security Access control
The Hong Kong Polytechnic University School of Hotel and Tourism Management HTM3129 Lodging Management Lecturer & Tutor: Dr. Deniz KUCUKUSTA Group Project Title: Effective Customer Relationship Management—Customer Loyalty Program Class Group: Thursday‚ SEM004 16:30—17:30 Group Member: Leung Mei Wun‚ May (10626919D) Ngan Ho Shan‚ Iris (10571756D) Poon Wing Lam‚ Yvonne (10627025D) Wan Wing Tung‚ Yuki (10542306D) Wu Kit Wing Ophelia (10504166D) Date of submission: Total no. of words: 2nd
Premium Loyalty program Hotel Hilton Worldwide
2009‚ 373–387 Modelling electronic customer relationship management success: functional and temporal considerations M. Khalifaa* and K.N. Shenb a Information Systems Department‚ City University of Hong Kong‚ 83 Tat Chee Avenue‚ Kowloon‚ Hong Kong; bDepartment of Management Information Systems‚ Abu Dhabi University‚ PO Box 59911‚ Abu Dhabi‚ United Arab Emirates (Received 23 November 2006; final version received 26 January 2008) Previous information systems satisfaction research predominantly
Premium Customer service Customer Customer relationship management
of customer relationship management 1.1 introduction 1.2 data warebouses case study 1.3 customer contact 1.4 organizational implications 1.5 the payback 1.6 value for the customer case study 1.7 value for the company case study 1.8 buzz‚ not buzz-word 1.9 social customers relationship management chapter 2 how to manage customer relationship 2.1 sponsorship & leadership 2.2 customer profitability management 2.3 customer context & customer intimacy
Premium Customer relationship management
Macro Theme - Post war Sri Lanka - Emerging tourism industry Meso Theme - Forecasting Change Situation Analysis Sri Lanka was seen as a low budget tourist attraction. Industry colapsed mainly due to the war conditions through out last 3 decades. Tourists started pouring in to the country after the end of civil war. Major infrastruture development projects are undergoing in the country Government has identified tourism as a main source of foreign income and supporting the industry
Premium Body mass index Tourism Obesity
A STUDY ON EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT IN M/S SRI DEVI TEXTILE‚ PALLADAM AUTHOR - KARTHICK.K ASSISTANT PROFESSOR DEPARTTMENT OF BUSINESS MANAGEMENT RVS COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS) SULUR - COIMBATORE. MOBILE NO-09600549539 LAND LINE NO-0423-2526016 E-MAIL-ID- karthick.k@rvsgroup.com karthickkdv@gmail.com 1.1 INTRODUCTION The Textile industry in India has been pioneer industry. India’s Industrialization in other fields has mainly
Premium Customer relationship management Textile Marketing
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Learning Objectives 1. 2. 3. 4. 5. How do enterprise systems help businesses achieve operational excellence? How do supply chain management systems coordinate planning‚ production‚ and logistics with suppliers? How do customer relationship management systems help firms achieve customer intimacy? What are the challenges posed by enterprise applications? How are enterprise applications used in platforms for
Premium Customer relationship management Supply chain management Supply chain
Framework for Customer Relationship Management Introduction: This article explores the plethora of literature available on CRM and relationship marketing and emphasizes the need for a single‚ process-based framework that helps in making a comprehensive CRM strategy followed by its successful implementation. The objective is to highlight CRM’s role in enhancing customer value and
Premium Customer relationship management Marketing Customer service