Relations 18 d) Personal selling 18 CONCLUSION 19 INTRODUCTION 1. THE CHARACTERISTICS OF THE PRODUCT Mercadona’s philosophy is based on a total quality model. That is why he has brought forward the following ranking of priorities: customer (who is known by the nickname "The Boss")‚ the worker‚ the provider‚ the company and the capital. In broad outline this philosophy has the following effects: * Commercial: The commercial strategy developed by the company since 1993 is called
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1. Health Hazards caused by junk food With the change in life styles‚ more and more people like to have family outings and eat outside their homes. Rather it is the house-wives who prefer to have a meal in some nukkad dhaba or a family restaurant or some eating joint. But the most preferred eating place today is no doubt Chinese cuisines which are programmed to serve their customers the readymade menu. It is perhaps the fast food which is served ready to eat and easily commercially available. It
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Conclusion In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points‚ so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently‚ the data was analysed and the research question was answered. The variables used for this research are: Age‚ gender‚ income
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Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
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focused on any‚ or all‚ or any combination of four major topics: Illustrate how mergers‚ acquisitions‚ spin-offs‚ as well as divestments‚ have affected the shape of the U.S. and global fast-food industry. Illustrate the highly competitive business environment in which members of the global fast-food industry operate. Illustrate how important an international presence is to KFC a company that derives more than 50% of its revenues from international markets. Illustrate strategies selected
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CHAPTER 5: Focusing on Customer (Review Questions) Submitted by: Frances Marie Perez Dan Kenneth Reyes 1. Explain the difference between satisfaction and loyalty. Why is loyalty more important? Customer loyalty is unnerving and unswerving; it cannot easily be changed‚ even in the face of remarkably changed situations. Customer satisfaction on the other hand is immensely fickle‚ and can change dramatically‚ even with the slightest of changes in situations. Loyalty
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Fast Food Healthier than Cafeteria food? Many people think that fast food is bad for our health and that it shouldn’t be allowed in school. More healthful options should be promoted but what’s the use of healthy food in school if the kids don’t want to eat it? Nobody least of all adults LIKE eating healthy if given a choice everyone always goes for the fast food.When we eat lunch at school we get the bad end of the stick. they feed us cardboard pizza‚ meat that isn’t even meat and has been
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Question 1. Assume you are the manager of a fast-food restaurant. What are the outputs of your work unit? What are the activities required to produce those outputs? What are the inputs? When looking at a fast-food restaurant such as McDonalds‚ there are a couple main outputs that a manager needs to be aware of. The outputs include quality food and excellent service. For each of these outputs it is important to make sure that the right people are in the right positions and that they have the proper
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weaknesses of customer satisfaction as a performance measure in this case? In general? In the past‚ banks generally would not use customer satisfaction as one of the indicators for the performance evaluation. However‚ customers’ service expectation has become much higher and highly related to the profitability of the bank in the 1990s’. Customers are requesting comprehensive selection of banking products with thorough customer service. Under the trend‚ Citibank added the customer satisfaction as non-financial
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Running Head: COMPETITIVE ANALYSIS Competitive Analysis of an Industry [Name of the Writer] [Name of the Institution] Competitive Analysis of an Industry Importance of understanding Business Strategy In the business world‚ it is essential to always plan for every action so that the company’s operation is not impaired. This procedure involves making a series of decisions and setting goals for monitoring‚ implementation and verification of the results; and we may call this whole
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