Mada University MARKETing management Designing and managing services Case Study : Ritz-Carlton Hotels Lecture : Prof. Dr. Basu Swastha Dharmmesta‚ M.B.A Group 4 Anne Stam [Student Exchange] Febrini Wulandari 08/277511/PEK/12841 Irwan Arfandi Bachtiar 08/277521/PEK/12851 Case Summary Ritz-Carlton Hotels‚ California‚ USA Ritz-Carlton is a brand of luxury hotel and resort with 70 properties that are located in major cities and
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Ready Pizza has been in good standing for over 20 years‚ but lately our customer service has decreased with the economy and competitors. However‚ keeping our company the best we should be competitive with sales and service as well. Our biggest complaints are slow service‚ getting a table‚ phone order line is busy and no delivery available. We may not know how many customers we have lost but if we provide these needed services we have a chance at building our business back and better. Recommendation:
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Why customer service should be pro9mpt and professional? 1 – Explain‚ in approximately 200 words‚ the reasons why customer service should be prompt and professional. Include three effects on the customer if it is not and three effects on the support organisation if it is not. R: Customer service should be prompt and professional‚ to create relationship advertising focuses on getting customers and keeping them in the longer term using a combination of marketing‚ be capable of help to retain customers
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Perception of Customers towards Life Insurance Services Customer satisfaction is the perception of customers on the service whether that service has met his needs and expectations. Service quality‚ personal factors‚ perception of equity and fairness‚ price‚ product quality‚ situational factors and attributions for service success or failure are the factors that influence the customer satisfaction. However‚ the perceptions and expectations of the policyholders who have taken the policies from Life
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of the hospitality industry Explain corporate philosophy Discuss why service has become such an important facet of the hospitality industry Suggest ways to improve service Hospitality Industry Leaders HOSPITALITY INDUSTRY- gets in your blood Other say “ You must be nuts if you want to work in this industry” Career Path In the Hospitality Industry SERVICE SPIRIT Which plays a crucial role in the success of our industry MARRIOTT’S
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Why quality customer service is more important in banking industry? Behaylu W.Deneke Most‚ if not all‚ private commercial banks in Ethiopia use almost the same marketing approaches to attract customers. They develop the traditional banking products and open branches everywhere then promote their branch and Products aggressively on the traditional channel. Before going to the detail let me differentiate between bank product and bank services. The bank products are deposit‚ borrowing or other
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The World of Customer Service The World of Customer Service Allison Fey Kaplan University AB221:01 Professor McDermott November 12‚ 2012 The World of Customer Service The customer throws a product on the counter and says‚ “I want my money back now” and “I won’t do business with you again”. This is probably a misunderstanding about the store’s return policy. In this situation‚ it’s best to regain composure and take charge of the situation. In the customer service world‚ representatives
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‘Customer service has become a lost art in our society.’ (Zimmerer and Scarborough‚ 2005). According to (Zimmerer and Scarborough‚ 2005) many companies today are rediscovering the fact that customer service is an essential part of doing business. Providing incomparable service and not necessarily low prices is one of the most effective ways to attract and maintain a growing customer base. According to (Robbins and Judge‚ 2007) most organizations today are trying to create a customer responsive culture
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Customer Service Recommendations Report Executive summary The purpose of this report is to analyse the customer service system employed at West Dealership of Melbourne Car World. It should be noted that performance management has not been carried out so far this financial year which has no doubt prompted‚ at least in part‚ this investigation and the following report. The first quarter data of the 2012 financial and all data available pertaining to customer service operations will be considered.
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keeping customer satisfaction 2 2. California Fitness & Yoga Centers Vietnam - A real example of bad practice of customer service 3 2.1. About California Fitness & Yoga Centers Vietnam 3 2.2. California Fitness & Yoga Centers Vietnam’s customer service problems 3 2.3. Causes of bad customer service 4 2.4. Recommendations 5 3. Conclusion 5 4. References 6 INTRODUCTION Customer service is the provision of service to customers before‚ during and after a purchase. Customer service is a series
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