Faraiba Farnan Tabinda Tanushree EXECUTIVE SUMMARY This report is based on the international brand‚ Actimel‚ one of the most prominent brands of Danone‚ originally a French company. Danone has many other outstanding brands worldwide which include Aqua‚ Volvic‚ Evian‚ and Badoit‚ Yili‚ Aqua‚ Sehat‚ Robust‚ Bonafont. The main objective of Danone is to promote health regarding its targeted consumers. Similary‚ Actimel also possess this objective. We have discussed the marketing impacts in consideration
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In the first of two dramatic agreements with one of its primary competitors‚ Danone announced an agreement in April 2002‚ for the cola giant to take over the Evian brand in North America. According to analysts at J.P. Morgan‚ under this agreement Coke will have a master distribution rights to Evian‚ and will handle all promotional and customer marketing‚ in-store merchandising‚ bottler sales‚ and food service sales. Danone will still manage sourcing‚ retain control of Evian’s brand image and advertising
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Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA TECHNOLOGY TRENDS
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Case of : DANONE SUBMITTED BY: BUSARI INTISOR KEHINDE ID NUMBER: L0410PKPK0212 I -PRSENTATION OF THE DANONE GROUP DANONE is a key player in the global food industry. It is the biggest manufacturer of fresh dairy products‚ the number 2 in producing baby food products as well as the leading producer of bottled water. Some products are known as group leaders on national and international markets such as DANONE leading brand of
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Introduction Strategy is a course of action‚ specifying the resources required‚ to achieve an objective and a goal. It’s the organization’s plan as to how it is going to create value. Some of the levels of strategy in an organization are: corporate‚ the general direction of the whole organization; business‚ how the organization tackles particular markets; and operational/ functional‚ that means that there are specific strategies for different departments of a business. To achieve the objectives
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Danimamas and Daniladies. Since Danone should SA make profits and the main target of Danimal were low-income people‚ Danone avoided the distribution through traditional channel‚ supermarket. It aimed not only to create new distribution channel but also to empower the women; and therefore introduced Danimamas and Daniladies channel. The management procedure is quite innovative. The two-tier distribution relationship between Danimamas and Daniladies allowed Danone SA to manage its distribution channel
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would be more sufficient time for notification of closure. I found that the French food company‚ Danone‚ had one of the best plans for a plant closure and would readily follow a similar plan if it were within my power to decide. When Danone closed one of their plants in 1995‚ the company demonstrated their social responsibility to the stockholders‚ employees‚ local community and suppliers. Danone realized that “production plant closures tend to lead to a drop in local income and tax revenues‚
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COCA-COLA CO‚ THE IN SOFT DRINKS (WORLD) July 2012 Downloaded from www.warc.com SCOPE OF THE REPORT Scope All data sourced by Euromonitor International unless otherwise stated. All volume figures show litres in off-trade volume unless otherwise stated. All value figures show US$‚ RSP (retail sales prices)‚ fixed exchange rates unless otherwise stated. Disclaimer Much of the information in this briefing is of a statistical nature and‚ while every attempt has been made to ensure
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with that relationship-building? Methodology To answer the above question‚ I am collecting data regarding the respective companies from the websites and provide my opinion based on the collected data. Companies under study are: Harley-Davidson Danone NIIT Harley-Davidson About the company: Harley-Davidson‚ Inc. is a motorcycle manufacturer that produces heavyweight motorcycles and a complete line of motorcycle parts‚ accessories and general merchandise. Company culture:
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rate of the sales is much lower than of Germany and France‚ for example. It was said in the problem that the consumption of the two higher grossing countries in selling this yogurt is tripled by the consumption of the US. III. Objectives The Danone is now motivated to find out more marketing strategies for them to increase the consumption not just in US and the other countries to gain and raise more of their sales and revenues. IV. SWOT Analysis The strengths of the Danone’s Activia yogurt
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