Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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PepsiCo‚ Inc.‚ retired executive Joshua Cooper Ramo Kissinger Associates‚ Inc.‚ vice chairman James G. Shennan‚ Jr. Trinity Ventures‚ general partner emeritus Clara Shih Hearsay Social‚ Inc.‚ chief executive officer Javier G. Teruel Colgate-Palmolive Company‚ retired vice chairman Myron E. Ullman‚ III U.S. and International retail chief executive officer (retired) Craig E. Weatherup (Presiding Independent Director) Pepsi-Cola Company‚ retired chief executive officer Audit and Compliance
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5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………..6 Pricing………………………………………………………………………………6 Target Markets……………………………………………………………………...6 Advertising………………………………………………………………………….7 Colgate………………………………………………………………………………….7 History………………………………………………………………………………7 Types………………………………………………………………………………..8 Pricing………………………………………………………………………………8 Target Markets……………………………………………………………………...8 Advertising………………………………………………………………………….8 Arm & Hammer
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Cigarette and FMCG major‚ ITC has launched its first mass personal care offering‚ a high-end shampoo. After a year of speculation‚ ITC has launched its first mass market personal care product. ITC ’s shampoo brand‚ Fiama di Wills is in the premium segment‚ that’s growing faster at 44%‚ compared to 21% for the overall market. Interestingly‚ ITC didn’t introduce a new brand name for its shampoo. Instead it has opted for a brand extension of its two year old‚ super premium range of personal care
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Gamble with $4.3 billion cosmetics retail sales‚ Estee Lauder‚ Avon‚ and Revlon. L’Oreal‚ a subsidiary of Nestle‚ dominated the world market with $5.9 billion in retail sales‚ followed by Procter & Gamble‚ Avon‚ Unilever‚ Shiseido‚ Revlon‚ Colgate-Palmolive‚ Estee Lauder‚ SmithKline Beecham‚ and Gillette. Retail sales by the U.S. direct selling cosmetics industry were estimated at $5 billion in 1992. Cosmetics companies used two approaches to direct selling: the repetitive person-to-person method
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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Colgate-Palmolive: Cleopatra (1)Evaluate the results of the market survey carried out in advance of the release of “Cleopatra” after analysing the Canadian soap market. If you believe the market survey was not appropriate‚ explain specifically how you would have modified it. The results of the market survey carried out in advance of the release of “Cleopatra” were less significant in confirming that there was a real strong demand for Cleopatra in the target Quebec market. This is mainly because
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2. HUL Website (http://www.hul.co.in/) 3. HUL CLSA Conference‚ Investor Presentation (24th Sept.‚ 2008). 4. Reckitt – Benckiser Website (http://www.reckittbenckiser.com/site/RKBR/Templates/Home.aspx?pageid=1) 5. Colgate – Palmolive Website (http://www.colgate.co.in/app/Colgate/IN/HomePage.cvsp) 6. Emami Group Website (http://www.emamigroup.com/Brands) 7. CMIE 8. Wikipedia
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make Dabur India’s best FMCG company by 2004. In the same year‚ Dabur revealed plans to increase the group turnover to Rs 20 billion by the year 2003-04. To achieve the goal‚ Dabur benchmarked itself against other FMCG majors viz.‚ Nestle¢‚ Colgate-Palmolive and P&G. Dabur found itself significantly lacking in some critical areas.
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Assignment 3 and 4 There are two case incidents. One is on teamwork‚ the other is on leadership. You are expected to use what we have learnt in class to answer the questions (50-100 words for each). Due on 16th Week (Dec.27)‚ not the day of final exam. Case Incident 1 Teamwork: One Company’s Approach to High Performance At ICU Medical Inc.‚ teams haven’t always been the answer. A maker of medical devices‚ the San Clemente‚ California company was founded in 1984 by current chief executive
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