Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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important external opportunities and threats? External opportunities and threats are events and trends that are beyond the control of the organization. It can be divided into five broad categories which are economic forces; social‚ cultural‚ demographic‚ and natural environment forces; political‚ governmental‚ and legal forces; technological forces; as well as competitive forces. From this article‚ there are some external opportunities that can be pointed. One of the opportunities is P&G
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road map for others to follow. (Pravin Tripathi‚ 2009) A number of companies in FMCG have adapted strategies to expand their base in rural market. Among these that have made headway are Hindustan lever‚ coco cola ‚LG electronics‚ Britannia‚ Colgate Palmolive The ASSOCHAM study‚ which analyzed FMCG said the FMCG will be witnessing more than 50% of its growth in the rural and semi urban segments by 2010 and these markets presented a market size that is 3
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Project Report On SPARE PARTS INVENTORY MANAGEMENT SYSTEM Undertaken At COLGATE PALMOLIVE INDIA LIMITED EXECUTIVE SUMMARY The main problem faced by the production & stores is the poor availability of spare parts of various machines. The non-availability often leads to loss in production time. The objective of the current project is to design a user friendly inventory management system that would minimize stock outs and at the same time help in maintaining optimum inventory levels
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cosmetics‚ fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble‚ Kimberly Clark‚ Unilever‚ Colgate-Palmolive‚ Church and Dwight‚ Clorox‚ and Ecolab. Industry Trends and How It Operates Given the low growth rates of population and household formations in the developed nations‚ it has become more difficult for consumer product manufacturers
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This work is about the career I chose. As part of a requirement for the English class I made this essay. I would like to be a doctor in orthodontist. The orthodontic profession is a branch in dentistry‚ which specializes in dental or oral repairs. Proximately I will present the years of studies of this profession‚ its functions and salaries. Orthodontics is a specialty within dentistry that is especially dedicated to study‚ diagnose and treat malformations and defects of the teeth in humans
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Report about global business organization Outcome 2 Course Name： Global business organization Group Award：Global Trade & Business SCN：125042007 Candidate’s Name: Sofia Ye 叶效捷 Supervisor’s Name: Li Chen HND Centre Xianda College of Economics and Humanities Shanghai International Studies University Date: 15/11/2012 Contents 1. Introduction………………………………………………………….3 2. The strategies of Unilever for Research and Development……….....3 3. Process for choice
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| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
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products also like soaps‚ shampoos‚ etc. so our project mainly focuses on the market and study of BATH SOAPS IN INDIA. It consists various multi national and domestic companies. Major players are Unilever(HLL)‚ Nirma‚ Godrej‚ Johnson & Johnson‚ colgate-palmolive‚ etc. Our main focus is on Hindustan lever ltd‚ Nirma‚ and Godrej. HLL is having largest market share within our country which gives tough competition to other local and domestic companies also. Bath soap market is gradually developing very
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American company that owns the licensing rights to Close Up‚ Church & Dwight Co.‚ also leads the way in marketing some of the bigger name brands. The oral health care market in the United States is saturated with many household brands such as Crest and Colgate‚ and entry for Close Up will require prodigious strategy and an increase in marketing dollars. Close Up’s brand identity plays the fundamental human need for closeness. Reaching out the LGBT market in advertising and communication is becoming a new
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