P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. My selected organisation is Thorpe Park; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. Market research is broken down into four categories as they contribute into development plans. The four departments are: • Primary research • Secondary research • Qualitative research • Quantitative research
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Assignment: Describe how a selected organization uses marketing research to contribute to the development of its marketing plans Primary and secondary research Marketing research informs businesses‚ helps them make decisions and understand the changing dynamics of its market. To know all of this you need to research your customers‚ competitors and the overall marketing environment. With that information you can analyze the data and make conclusions to improve the marketing of your products
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Unit 2: Business resources P1: Describe the recruitment documentation used in a selected organisation. If Tesco are looking to recruit workers to be behind the till and on the shop floor‚ first of all they will advertise the job role‚ they can do this in many ways today. They can advertise the vacancy in a newspaper‚ posters‚ website‚ web adverts. As the job role does not require very skilled and qualified people‚ the recruitment process will be a lot faster. When Tesco advertise the vacancy they
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Describe how marketing techniques are used to products in two organisations Kellogg’s and Tesco Growth strategies To grow as an organisation Kellogg’s and Tesco will use different strategies. These include diversification where the organisation effectively enters a new market. Tesco have done this where they have gone from just selling products in their shops to selling petrol‚ insurance and having their own mobile network. Kellogg’s have also done this as they have gone from selling cereals
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Assignment 1 How organizations use information Kieran Westgarth Contents What is Information? 2 Qualitative 2 Quantitative 2 Primary 2 Secondary 3 How is information used? 3 Sources of Information 3 External Sources 4 Internal Sources 4 Reliability of Data Sources 5 Good information 5 Valid 5 Reliable 5 Timely 6 Fit for Purpose 6 Accessible 6 Cost-effective 6 Sufficiently Accurate 7 Relevant 7 Having the right level of detail 7 From a source in which the user has confidence 7 Understandable
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ownership‚ size and scale the industry sector local and national examples of the business. Learners should be given freedom to choose businesses for the fact sheets‚ but they must be aware that some primary research may have to be undertaken to gain sufficient information about smaller local organisations. The second sample of work focuses on the difference between two of these businesses. This piece of work covers M1. The learner has compared two contrasting businesses looking at their purpose‚ activities
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Statutory Interpretation Model Answers Explain‚ the rules judges may use when interpreting Acts of Parliament There are four different rules judges can use when interpreting Acts of Parliament. The literal rule is when judges have to take the natural‚ ordinary or dictionary meaning of a word or phrase and apply it to the case in hand. This rule leads to absurd and unjust results. The literal rule occurred in LNER V Berriman case. An Act made it a duty to provide a look-out man wherever a
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RECRUITMENT AND SELECTION PRACTICES IN A SELECTED ORGANISATION Papers published in the Journal of Management Practice electronic journal have been selected on the basis of their superior treatment of a particular subject of relevance to HRM. In most cases ‚ the paper will have it origins in assignment work in units offered for study by the Department of Human Resource Management and Employment Relations. Worthiness for inclusion in the JMP is determined initially by the unit leader/examiner and
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Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to everyone. This gave the opportunity for doctors‚ nurses etc. to be together and provide a service which
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Unit 3 P1 – Describe how marketing techniques are used to market products in two organisations. Marketing Marketing is the social progress. It’s about sales‚ prices and quality of the products. Marketing concepts: Sales concept – Where product or service is produced and personal selling and other high – pressure selling techniques are used to convince customers to buy. For example A firm that manufacture doors sells their products to residential householders. Marketing concept –
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