Target Market: LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A‚ B and C‚ because they are assumed to be financially well-off and can afford to buy LUX. Product Positioning: Unilever Bangladesh Ltd obtained a good position in the buyers‘ mind through better product
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beginning of Shoe care products with no Competition until 1990. The company has been producing house hold & personal products which are categorized in to Pest Control‚ Shoe Care‚ Antiseptics‚ Lavatory Care‚ Floor Care‚ Fabric Care & the Bands including Dettol‚ Mortein‚ Harpic‚ Disprin‚ Robin. The history of Cherry Blossom as a Brand for hundred years has been the Market leader with a Market share of 75%. Its Market Share was reduced after the entering of the Brand “KIWI” a product of Sara Lee one of the
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Consumer Preferences Consumer preferences are varied and are more regionally specific. India is divided into four regions: North‚ East‚ West‚ and South. • Consumers in the North prefer pink colored soaps‚ which have floral profiles. Here the fragrance preference is for more sophisticated profiles reflecting their lifestyles. Freshness soaps with lime and citrus notes are also popular preferences as the climate in the North is very hot and citrus/lime scented soaps are seen to be refreshing.
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pathogenic microorganisms present in the environment. (Farlex‚ 2012) Germicides are formulated to break down and destroy pathogenic microorganisms. In this experiment‚ 4 types of germicides are used to control the growth of bacterial populations which are Dettol‚ 5% Savlon‚ 3% H2O2 and Listerin. A paper disc is used to transfer germicides on different bacteris. The original width of paper disc is 0.6 cm. The widths of inhibition zones caused by germicides are to be compared among each other to determine the
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x1 - x2 Materials : 100ml beaker‚ 50ml measuring cylinder‚ 250ml beaker‚ meter ruler‚ filter funnel‚ marker pen‚ ball pen‚ strand of retort stand‚ 1500ml tupperware‚ stand of chair‚ Dettol cover ‚trolley handle‚ door handle‚ water pipe‚ electric blower hose‚ fire extinguisher tube‚ vernier calipers‚ string and linear graph paper. Method 1) Vernier
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the dissecting trays. 3. The external features of each animal was investigated and notes were collected. 4. The internal features of each animal were investigated and notes were collected. 5. Dissecting materials were placed into a container of Dettol. 6. The rat and toad were wrapped up into the newspaper and discarded in the bin. 7. Tables and aprons were sprayed and wiped down. Results – Include your table of observed notes (primary data)‚ any diagrams or photos. Discussion: • Discuss
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Introduction: Cleanliness is one of the good qualities. It is a part of our civilization. A man of dirty habits is far from civilization. So‚ with the progress of civilization man cleans himself more and more. He cleans his body. He cleans his mind and heart. He cleans all his action and manners. he cleans his soul. This will lead him to the highest form of civilization. But on the cleanliness of body‚ depend all other cleanings. Hence‚ cleanliness is considered so important. Usefulness:
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HBR.ORG Bart Becht is the CEO of Reckitt Benckiser‚ headquartered in Slough‚ England. Building a Company Without Borders AN ITALIAN IS RUNNING THE UK BUSINESS A DUTCHMAN IS RUNNING THE U.S. BUSINESS AN AMERICAN IS RUNNING THE GERMAN BUSINESS by Bart Becht A FRENCHMAN IS RUNNING THE RUSSIAN BUSINESS AN INDIAN IS RUNNING THE CHINESE BUSINESS A BELGIAN IS RUNNING THE BRAZILIAN BUSINESS T THE IDEA You may never have heard of Reckitt Benckiser‚ but in the past few years the company
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FEBRUARY 21‚ 2015 ABOUT GUEST AUTHORS MARKETING BOOKS ARCHIVES Search Marketing 91 Search HOME MARKETING TUTORIALS MARKETING MIX SWOT ANALYSIS MARKETING ARTICLES CONTACT ME FEBRUARY 21‚ 2015 Home » marketing mix » Marketing mix of Nestle Marketing mix of Nestle Consumer product marketing Join over 8000 Marketers by subscribing through RSS or email Enter your email address: In3uence shopper behaviour with powerful Shelf Ready Packaging Subscribe to Marketing91 Marketing91 Like 4
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[2007] Group 6 Section B Gillette India Ltd MAK – II Project Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore IIM Indore Group 6 Section B 1. EXECUTIVE SUMMARY 2. INTRODUCTION OF PROJECT 3. HISTORY OF GILLETTE 3.1. FOUNDATION OF GILLETTE INDIA 3.2. GILLETTE’S STRATEGY IN INDIA 3.3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL
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