ATW395 (ATP393) – INTERNATIONAL BUSINESS (PERNIAGAAN ANTARABANGSA) Lecturers: 1. Dr. Shankar Chelliah‚ DBA Room/Tel: Building L10‚ Room L02‚ 04-653 3888‚ ext 5282 E-mail: shankar@usm.my 2. Dr. Yusliza Mohd.Yusoff‚ Ph.D Room/Tel: Building E47-C-3-04‚ Graduate School of Business‚ 3rd Floor‚ 04-653 2909 E-mail: yusliza1977@yahoo.com 1 COURSE SYNOPSIS The course aims to introduce the core body of knowledge in international business. There are new realities in international business where students
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The Strategy of International Business Chapter 12 © McGraw Hill Companies‚ Inc.‚ © McGraw Hill Companies‚ Inc.‚ 12-1 The Firm as a Value Chain Primary Activities: Those activities having to do with creating‚ marketing and delivering the product to customers and providing support and after-sales service. Support Activities: Provide inputs that allow primary activities to occur. An Efficient Infrastructure: helps create value and reduce the cost of creating
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International Business Marketing and Global Strategy I. MUJI Branding 1. About MUJI MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand‚ quality goods”. It has a wide products range‚ but focus on everyday groceries. 2. Brand Spirit MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use ‚ hope to be a compass always pointing towards the necessities in life
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of individualistic liberalism as a political theory and as institutionalized social practices sought to retain traditional social hierarchies‚ practices and institutions. There is also a conservative protectionist opposition to certain types of international capitalism. Paleoconservatives and other traditionalist ideologies are often in opposition to capitalist ethics and the effects they have on society as a whole‚ which they see as infringing upon or decaying social traditions or hierarchies that
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for the food manufacturing‚ wholesale distribution‚ and export of Yee Hup products‚ it is facing physical challenges in international business on products‚ workforce and even physical distribution challenges. For the products challenge‚ it may face the problem on warranty since there are no warranty available for this products. Everyone is know about the Yee Hup is a local business in Malaysia and it needs to spend certain of time to export such products to oversea such as Southeast Asia‚ Oceania‚
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Land Labour Capital and Enterprise‚ from http://kalyan-city.blogspot.com/2010/11/4-factors-of-production-land-labour.html (retrieved as at 28/11/2012) Communicate Group Ltd. (2009). Doing Business in China Chinese Social and Business Culture‚ from http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20China.pdf retrieved November 26‚ 2012 Démurger.S Economy Of The People’s Republic of China http://en.wikipedia.org/wiki/Economy_of_the_People ’s_Republic_of_China
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categorize your problems and solutions? What was as short-term and what was a long-term problem? Standing as Mr. shuhei’s point of view‚ I would like to concentrate on the overall manufacture framework‚ which was how Toyota was running its oversea business in the historical strategy chosen and market response in the following fiscal year. Toyota has two main largest oversea markets‚ North America and Europe. At first‚ I want to focus on comparing the two main oversea markets. For the North America
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DISSERTATION REPORT On CRM in Apparel Retail Sector S.No. Chapter Name Page No. 1. Introduction 1. Industry Insight – Indian Retail Industry 1.1 Introduction 1.1.1 Growth in organized retail 1.1.2 Drivers for retail transformation in India 1.1.3 Challenges for organized retail 1.2 Evolution of Retail 1.3 Retailing Formats in India 1.4 Some Facts 1.5 Marketing segmentation
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Chapter 1 Managers and Managing What is management? Management is the planning‚ organizing‚ leading and controlling of human and other resources to achieve organizational goals efficiently and effectively. Efficiency is a measure of how well resources are used to achieve a goal. Effectiveness is a measure of the appropiateness of the the goals an organization is pursuing and the degree to which the organization achieves those goals. Organizations are collections of people who work together and
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BUSINESS DESCRICPTION Sony is a global manufacturer of audio‚ video‚ communications and information for the consumer and professional markets. Sony Corporation (Sony) is a leading provider of consumer electronics. Firm designs‚ develops‚ manufactures and markets equipment and electronic devices‚ such as audio and video products‚ televisions and semiconductors. It designs‚ develops and markets software and gaming hardware‚ the development of cinema‚ home theatre and television production. The company
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