Grande École Programme 2nd year – Semester 4 2012-2013 MARKETING STRATEGY Session 3 Case study Strategic segmentation and the extensions of the ’Le Petit Marseillais’ brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal LAI Doc. Ref. N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out
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strategy of market segmentation is the Colgate-Palmolive Company Philippines‚ with their shampoo-product line specifically Palmolive Naturals and Gard Anti-Dandruff Shampoo. Market Segmentation was applied by the company because they found the need to develop new variety of products that would fill the gaps in the shampoo market due to the diverse demands of its consumers. Palmolive Naturals is the flagship-shampoo brand of the company which caters mostly to the female consumers’ hair needs. It offers
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begging well-known company’s such as Proctor & Gamble‚ Garnear‚ Unilever etc. are producing and marketing shampoos like Pantene Pro-V‚ Sunsilk‚ Head & Shoulders etc. Each and every shampoo have some unique qualities. Like Anti-Dandruff‚ Conditioner‚ Hair fall prevention etc. We are going to launch a new shampoo which contains various qualities in one shampoo. Our shampoos name is “RUDYS- ALL in ONE” Its been developed by the “RUDYS” company and by world famous hair experts.
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MGT/330 Mar 1‚ 2010 DIANNA IOBST Unilever Home and Personal Care Organization Unilever Home and Personal Care (HPC) formerly Cheese Borough Ponds‚ a manufacturing facility in Jefferson City‚ Missouri produce Dove‚ AXE‚ Suave‚ Sunsilk‚ and Vaseline Intensive Care lotions‚ shampoos‚ conditioners‚ and body washes. The liquid product filling facility offers a diverse range of products with more than 90 products and nearly 300 unique individual sizes and package shapes‚ The variety of products
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will provide ease to mothers and babies. Product mix contains baby shampoos‚ baby soaps‚ baby oils‚ baby lotions and baby powders. As we are launching a new product‚ so the first towards the product was the new product development which includes the ides generation and screening. So after completing this process we come up with the idea that we will produce a tear free baby shampoo. After analyzing the market of tear free shampoo and the demand of target market‚ we find that a dieses naming “Cradle
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PANTENE SHAMPOO P&G Teacher Ms. SARA KHURRAM Fundamentals of Marketing Prepared by: Muneeb Ghouri \ Yasir Ahmed \ Khalid Ahmed \ Rehan ur Rehman BS Network Management 2012-2013 Q) Consumer Behaviours affect on PANTENE Shampoo. 1) CULTURAL Factor that was affect on consumer behavior is due to our different nature of living style in Asia Pakistan. Pantene shampoo is mostly for females‚ in our region females had long hair due to which we prefers best shampoo for our hairs
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CHAPTER - ONE Conceptual framework and basic issues 1.1 INTRODUCTION India is one of the largest economies in the world in terms of purchasing power and is among the fastest-growing‚ with a population of around 1.12 billion people‚ with huge natural resources‚ and with costs that are at the very low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover‚ the multinationals that are operating in India have business
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with our shampoo line‚ which represents one-half of our annual sales in a normal year. But in 2005 it proofed to become our only product that didn’t work out the way we planned. Our shampoos are now in a declining phase and this affects our sales intensively. This is why we were looking for a strategy to maintain our existing level of operating income although our difficulties in the shampoo sector. Our strategy implies a few steps: PRICING‚ PROMOTION and PLACEMENT Contract Shampoo Line
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Professor Faculty of Arts & Social Sciences American International University – Bangladesh Banani‚ Dhaka 1213 Subject: Letter of transmittal Dear Madam‚ It is a great pleasure for us that we have the opportunity to submit the report on the “DOVE chocolate”. We have tried our level best to put meticulous effort for the preparation of this report. Any shortcomings or fault may arise as our unintentional mistake. We will wholeheartedly welcome any clarification and suggestion about any view
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INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
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