Strategic analysis Report on Hindustan Unilever HINDUSTAN UNILEVER About the Company: * One of India’s largest FMCG companies. * The company has more than 75 years experience of the Indian market * It has 17 brands in the list of 100 most trusted brands in India. * It has more than 15‚000 employees * More than 2‚000 suppliers & associates * The company has 70 Manufacturing locations across India * It has more than 2700 Distributors across the city
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Introduction to Unilever Bangladesh (HISTORY) Unilever Bangladesh is a leading Fast Moving Consumer Goods Company with a heritage of over 48 years. Unilever started its onshore operations in Bangladesh in 1964 when its soap factory was set up at Chittagong. Unilever Bangladesh is market leader in 7 of the 8 categories it operates in‚ with 16 brands spanning across Home and Personal Care and Foods. Unilever Bangladesh’s operation provides employment to over 10‚000 people directly and indirectly through
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School of Business BTEC HND in Management/Marketing/Information Technology Front Sheet SFU/QSF-ACD-006 Rev 001 dated 9/20/10 UNIT 7 – Business Strategy Student number/ Student name: Activity Reference: 07-01 Group: th Date due: 18 of October 2011 Assessor(s): Dr. Joel M. Balason Date submitted: Outcome / Skill Evidence 1.1 Define the contexts of business strategy Assessor’s decision 1 Feedback 1.Analyse how the business environment is considered in strategy formulation
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STP Analysis On Sunsilk Submitted To: Afreen Choudhury Senior Lecturer‚ Department of Business Administration East West University Submitted By: Letter of Transmittal August 1‚ 2012 Afreen Choudhury Senior Lecturer East West University Subject: Submission of internship report Dear Madam‚ We would like to take this opportunity to thank you for the guidance and support you have provided me during
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Ribbon‚ Mang Inasal‚ Chowking‚ Manong Pepe‚ Burger King. Corporate Social Responsibility Project Wash- eliminates plastic .Less smoke. Jollibee party for the kids. 2nd family value award- (100‚000 php five winners of system award per area) Unilever History Helping people get more out of life In the 1890s‚ William Hesketh Lever‚ founder of Lever Bros‚ wrote down his ideas for Sunlight
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Physical Distribution & Logistics Management‚ Vol. 23 Iss 4 pp. 12 - 23 Permanent link to this document: http://dx.doi.org/10.1108/09600039310041473 Downloaded by WIRTSCHAFTSUNIVERSITAET WIEN At 10:10 29 September 2014 (PT) Downloaded on: 29 September 2014‚ At: 10:10 (PT) References: this document contains references to 0 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 2710 times since 2006* Users who downloaded
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kind of full consideration. Thanking You Executive Summary Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities‚ reporting to regional business groups for innovation and business results. This report was formulated based on a strategic management practice of Unilever Bangladesh that helps the company to run their business more appropriately. By this strategic management
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P&G Korea Case Study The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent‚ making the market saturated. Other than peripheral
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FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
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------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers
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