Population Size = 9 Samples from Unilever = 5 Sample from Procter & Gamble = 4 SAMPLE ANALYSIS QUESTION NO. AGREE AGREE DISAGREE DISAGREE NEUTRAL NEUTRAL UNILEVER P & G UNILEVER P & G UNILEVER P & G 1 5 5 0 0 0 0 2 5 2 0 0 0 2 3 5 5 0 0 0 0 4 5 5 0 0 0 0 5 5 5 0 0 0 0 6 5 1 0 1 0 2 7 5 5 0 0 0 0 8 5 2 0 0 0 2 9 5 5 0 0 0 0 10 5 1 0 1 0 2 QUES. NO. 15 16 17 18 19 HIGH HIGH LOW LOW MODERATE MODERATE N/A N/A UNILEVER P & G UNILEVER P & G UNILEVER P & G UNILEVER P & G 5 3 0 0 0 1 0 0 5 4 0 0 0
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TASK 1 During my work I will use the example of “Unilever” as a basis of my research. Unilever is a British–Dutch multinational consumer goods company with headquarters in Rotterdam and London. Its products include food‚ beverages‚ cleaning agents and personal care products. Its products are available in around 190 countries. The company owns approximately 400 brands‚ but focuses only on the 14 of them with sales of over 1 billion euro. Those brands are Axe(Lynx)‚ Lipton‚ Dove‚ Magnum‚ Knorr‚ Lux
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Dove Case Study November 20‚ 2014 Student ID#10041441 MAN 71 Professor Moon Unilever Unilever‚ the parent company of Dove has more than 400 brands‚ 12 of which generate sales that exceed $1.3 billion a year. More than 171‚000 people are employed at Unilever‚ and their company mission stresses sustainability‚ responsibility‚ innovation‚ and minimizing waste . Environmental responsibility is a huge aspect of what this advertising strategy will emphasize. One of our four primary objectives is
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Prepared By: Nicholas Dipta Gomes East West University nicholasdipta007@gmail.com Executive Summery In our marketing 201 course we have been assigned to prepare a report on UNILEVER PUREIT. There are various brands of water purifier in the market of different type’s price‚ so the water purification products in the market is full of competition where the consumer possesses vast variety of choice to select his brand which depends on his buying Behavior. To develop a report on our topic
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Introduction: Unilever is one of the world’s largest suppliers of fast moving consumer goods across foods‚ home and personal product categories. Unilever’s portfolio includes some of the world’s best known and most loved brands. Today‚ Unilever still believes that success means acting with ‘the highest standards of corporate behavior towards its employees‚ consumers and the societies and world in which we live’. Over the years it has launched or participated in an ever-growing range of initiatives
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have been very assisting in the development of the product. We are also grateful to the entire faculty that has helped since I came to the university. TABLE OF CONTENTS TOPICS PAGE NO. Unilever Introduction 8 Products of Unilever in Pakistan 16 Product Market expansion Grid 17 Product Introduction 18 Product Detail 21 Four P’s of Marketing 26 Marketing
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Part 2.1 External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having
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options for Ben and Jerry to choose from in regards to the Unilever buy-out offer or merger with Dreyer’s and/or Unilever. Since‚ Ben and Jerry’s has distribution problems inhibiting the company’s growth‚ our options weigh this factor heavily. The unique social responsibility aspect is of great concern to Ben and Jerry and they do not wish to compromise this. We will weigh the costs and benefits of not selling‚ merging‚ and selling to Unilever. The Decision to Not Sell Ben & Jerry’s chose not
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4.3 Strategy Formulation Analylital Framework 7 4.4 Strategy Formulation : External and Internal Assessment……………...7 4.4.1 Internal Factor Evaluation (IFE) Matrix………………………...8 4.4.2 External Factor Evaluation (EFE) Matrix……………………….9 4.4.3 Competitive Profile Matrix (CPM)…………………………….10 4.5 Strategy Formulation : Analysis of Strategies……………………… 10 4.5.1 Strength-Weakness-Opportunity-Threat (SWOT) Matrix……..11 4.5.2 Internal-External
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