Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Macbeth The dictionary says that duty is the moral or legal obligation a person has to people in his life. In order to fulfill one’s duty it is often necessary to put aside or delay one’s personal goals or desires. This creates a kind of tension within a person. In this essay I will begin by discussing some of the areas in my life where I experience this tension and then I will look at the character of Macbeth in William Shakespeare’s play Macbeth. He starts out as a dutiful subject of King Duncan
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Accident is an unexpected action that happens in a particular place and time. There are many reasons why people have auto accidents‚ but there are some main causes. Driving above the legal speed limit increases a drivers chance of getting in a car accident. The people that speed are not only risking their life’s‚ they are risking the other drivers life to. The drivers that speed probably think that there’s no law or something because at that time they don’t care. I think that the law should be
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Article by Kevin Gray Carr is based on his studies of relics of Prince Shotoku in Medieval Japan. Carr states that remains of Prince became “personalized relics”‚ and through the historical transformation reached the same level of veneration as relic of Sakyamuni. In the medieval times‚ Shotoku was known as “Japan’s Sakyamuni”. The bond between two figures lies in their linguistic‚ biographical‚ and individual similarities. Carr believed that Shotoku and Sakyamuni can be linked through relics. The
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Kevin Brockmeier is An American writer of fantasy and literary fiction. Born in Little Rock‚ Arkansas‚ on December 6‚ 1972 and is a graduate from Southwest Missouri state university. Brockmeier has won 3 O.Henry prizes‚ The Chicago Tribune’s Nelson Algren Award for short story fiction‚ several. And He also won the Booker Worthen Literary Prize and the Porter Fund Literary Prize. Kevin Brockmeier is a very successful author and is known for his short stories. The Illumination: The novel is divided
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Name Chapter 1: Business Functions and Business Processes Description Instructions Modify Add Question Here Question 1 True/False 0 points Modify Remove Question One of the four functional areas of operation is Human Resources (HR). Answer True False Add Question Here Question 2 True/False 0 points Modify Remove Question Historically‚ businesses have had organizational structures that separated the functional areas‚ but business schools have not been
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Introduction For centuries China stood as a leading civilization‚ outpacing the rest of the world in the arts and sciences‚ situated in Eastern Asia‚ bordering the East China Sea‚ Korea Bay‚ Yellow Sea‚ and South China Sea‚ between North Korea and Vietnam‚ having worlds largest population of 1‚330‚044‚544 (July 2008 est.) and worlds second largest economy after USA.(CIA‚2008). Cultural‚ Legal & Political Issues in China Political Background On 1 January 1912‚ the Republic of
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CAR RENTAL RESERVATION SYSTEM WITH GPS TRACKING PERFORMANCE Colegio de San Juan de Letran Adrian M. Abrazaldo Gillian Joseph Baldonado Paul Anthony D. Atienza Chapter I Research Description Overview of Current State of Technology Today‚ there are wide varieties of vehicle anti-theft devices in the market. These include from simple security devices‚ such as steering lock‚ gear lock and immobilizer‚ to a more advanced security system that can track down stolen vehicles
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The Challenge of Designing Electric Cars Dr. Tobias Giebel Tobias Giebel 博士 Sahnghai EXPO‚ May 2010 Contents 内容 • Introduction Group Research and Volkswagen Research Lab China (VRC) 大众汽车集团研发中心概况和大众汽车中国研究实验室(VRC)介绍 • Volkswagens Strategy for Powertrains and Fuel 大众汽车的动力总成及燃料战略 • Blue Motion Technologies 蓝驱技术 • Hybrid Technologies 混合动力技术 • Electrotraction 电驱动技术 • Hydrogen Technologies 氢技术 • Modular Toolbox 模块化设计矩阵 • Conclusion 结论 Dr. Tobias Giebel Tobias Giebel 博士 The Volkswagen Portfolio
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requisite capability to discriminate between good and bad risks. The consequence is tightening of Y. Srinivas (The author is Manager‚ Compliance Group at ICICI Bank. He can be reached at srinivas. yanamandra@icicibank. com) Small and Medium Enterprises (SMEs) play a very significant role in the economy in terms of balanced and sustainable growth‚ employment generation‚ development of entrepreneurial skills and contribution to export earnings. However‚ despite their importance to the economy‚ most
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