1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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to promote a simple promotional campaign Recommended Resources Internet websites: www.asa.org.uk‚ www.cim.co.uk. Textbooks: Dransfield R‚ BTEC National in Business Student Book (Heinemann‚ 2007) Visit to local businesses Campaign magazine Teaching Methods Case studies Discussions Group work Video clips of adverts Individual tasks Website research Reading Notes Assessment methods You will be assessed upon the design of a promotional campaign for a selected product which meets
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Valerie Fox Impossible is Nothing Adidas’s latest anti-smoking campaign features three cigarette butts layed out in a white background in the style of its logo‚ which includes their motto “impossible is nothing”. As one of the largest suppliers of athletic gear‚ Adidas looks to not only promote greater advantages in sports recreation‚ but also in good health. The communicator in the ad is the company Adidas‚ the primary audience would be smokers out there‚ but this message also applies to all athletes
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TARGET CORPORATION STRATEGIC AUDIT MGMT 7160 Fall 2013 Executive Summary This report examines Target Corporation’s performance in a detailed strategic audit. The audit includes an external‚ internal and strategic analysis as well as a recommended course of action. The findings of the audit recommend a robust on-line/mobile presence to complement in-store sales‚ and to increase future earnings to remain competitive by building upon physical assets‚ brand value and logistical capabilities
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Section One Major Competitors Target‚ as well as their major competitors‚ is in the Variety‚ Discount Store Industry. Their competitors are greater and larger in terms of size. Their competitors are Costco Wholesale Corporation‚ Wal-Mart Stores. Target operates 1682 stores in 49 states‚ 34 distribution centers‚ 23 Super Targets‚ 439 pharmacies and 8 multi-level stores. Costco Wholesale‚ one of the largest membership warehouse club chains
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Dove Ad Campaign The image of beauty has been burned into the minds of young adults in this generation through magazines and radio. However‚ in the last decade with the uprising of social media‚ internet‚ and television; the definition of beauty is being redefined. With these new social mediums arising‚ marketing campaigns are becoming more aggressive and targeting a younger audience and influencing their ideas of who they are. Marketing campaigns show only the most beautiful and attractive actors
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Environmental Groups Tiffany Tremaine May 2‚ 2011 Environmental Policies 310 Instructor: David Monda Environmental Working Group known as EWG is an Environmental interest group working to protect kids from toxic chemicals in our food‚ water‚ air‚ and other products we use every day. The mission of the Environmental Working Group is to use the power of public information to protect public health and the environment. EWG is a 501(c) (3) non-profit organization‚ founded in 1993 by Ken Cook and
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expanded to the management of protected areas. Today‚ the working scope has become broader; policy work‚ environmental education‚ public awareness and campaigns are included too. Besides that‚ WWF Malaysia is also active in conservation projects and acts as an active member of global conservation organisations. It has organised a lot of activities to gain public support and awareness about the environmental issues. This method has achieved a good respon from the government‚ non-governmental organisations
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Hi! I’m Kyle Antonette C. Delubio. Call me Kyle. I’m a fifth grader‚ and I’m aspiring to be the vice president of the supreme pupil’s government under the banner of BLESS party… I can say that being an elementary pupil is both fun and challenging. Class discussions and homework‚ joining the school band or the ukulele ensemble‚ being in the choir‚ engaging in sports‚ giving intermission numbers during school programs‚ joining in various contests‚ or even doing the household chores that await
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purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers.1 (Christ). Advertising‚ sales promotion‚ and public relations comprises promotion which are used to target specific buyers.2 These three aspects of promotion work together to attract
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