INSURANCE INDUSTRY AND PUBLIC RELATION: THE NEED FOR STRATEGY REVIEW By Sunday S. Akpan Department of Banking‚ Finance and Insurance University of Uyo‚ Uyo‚ Akwa Ibom State Nigeria Abstract. This paper investigates the Nigerian Insurance industry from the perspective of public relations. This investigation becomes imperative now that all efforts are geared toward restructuring virtually every sector of the economy for sustainable growth and development. The insurance industry has suffered poor
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Current Corporate Situation Apple‚ Inc. was founded in 1976‚ formerly known as Apple Computer‚ Inc.‚ the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino‚ California. Apple‚ Inc. and its subsidiaries participate in the design‚ manufacture‚ and marketing of personal computers and related software‚ services‚ peripherals‚ and networking solutions worldwide. Apple also provides a line of portable digital music players‚ as well as related accessories and
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1. Public Relations dates back to when stones were used to share information and the way of mail was through a man traveling far distances. Past ideas such as the events to acknowledge a man’s true talent or sharing news of a war defeated are just a couple ways our ancestors used public relations to their advantage. One familiar example that is still used every couple years is the Olympic games. To explain‚ back when the first Olympic games were organized‚ the purpose of the games were to advertise
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through which brands and orgaisations are having instantaneous reach with the public. Public relations is the practice of managing the flow of information between an individual or an organisation and the public. The online networking sites like Facebook‚ Twitter‚ etc.. and fashion blogs‚ not only stand as a free online marketing platforms for the luxury brands and designers‚ but also as a tool to interact with the public. Small emerging brands and large fashion houses alike have tapped into this
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Introduction 2 1.1 Vision‚ Mission‚ Policies‚ purpose 2 1.2 Organizational Structure 4 1.3 Current public relation issue 4 1.4 Objective of the campaign 5 2.1 Strategic alternatives to meet organization objectives 6-8 2.2 Strategic public relation alternatives 8-10 3. Consultation‚ Communication 10-12 4. Implement Public Relation Strategy 5. Budget 13 6 Evaluation 14 7 Conclusion 14 8 References 15
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Abstract Communication is constant‚ especially in the information age. Savvy professionals know how to communicate quickly‚ effectively and ethically. The term "ethical communication" has different meanings depending on the context. A shampoo advertiser and a sports team spokesperson may have dissimilar views on what constitutes as ethical communication. Some communication guidelines are only applicable to certain situations‚ while others could be understood as ethical in one situation and unethical
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Ethical Case Study Week #2 Selina Meehleib American Public University Masters of Public Health Dr. Barbara Kreling PBHE 532: Ethical Issues in Public Health September 22‚ 2016 Abstract Case Study Week #2 Case Study Week #2 describes a scenario of Mary‚ a young nurse‚ who has recently accepted employment with Dr. H.‚ a fertility specialist. In this Case Study Mary experiences a number of ethical challenges. In obtaining this position‚ Mary relocated her life and career to be near her ailing mother
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Q1 : Five Organizations in Nairobi County and it’s Publics based on categories of Wragg. Unga Group Limited - Unga Group is a flour milling company in Kenya. Unga is headquartered in Nairobi with flour mills in Eldoret‚ Nakuru and Mombasa and is listed on the Nairobi Stock Exchange. The company was founded in the early 1900s. Its name is abbreviated to UGL. It is categorized as a company deals with Functional Publics as they are those publics which enable the organization to perform its chosen
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INTERCULTURAL COMMUNICATION Discussion about the relevance of Hofstede’s dimensions in relation to analyzing intercultural communication Albert Carbó Benavent Nils Simon Andre Gonzales 24/10/2012 INDEX 1. Introduction 2. The main part: your analysis. 2.1- Power distance 2.2- Individualism vs. collectivism 2.3- Masculinity vs. Femininity 2.4- Uncertainty avoidance 2.5- Long vs. short term 3. Conclusion 4. List of references 1-Introduction Nowadays‚ depending in which
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Jet Blue PR Campaign: Strategy Paper The objectives of Jet Blues Public Relations campaign will be two fold. This campaign will try to limit the damage to JetBlue’s image that was caused by the acts of one of its senior managers‚ acts that include bigotry‚ racism‚ and sexism. Now‚ what is wrong with being sexy? Nothing but there is no room for racism or sexism of any kind in any organization. And the consequences of such behavior‚ weather condoned or not‚ can be damaging and costly. The acts
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