Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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IHRM Case Study 1 1. Consider the three candidates in Exhibit A below. It forced to make a decision tomorrow‚ which candidate should Alistair choose for the job? What major factors should determinate his choice? Trianon is an Anglo-French avionics company‚ headquarter is in Marseille. Alistair was hire as Director of Personnel Development European Division‚ and he has to recruit a Quality Compliance Manager for the site in Hungary. In fact‚ decision was making for a ten-year joint venture
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and coordination within a region are high but less so between regions. It is a approach for staffing of foreign operations on a regional basis. If the firm is an MNC than it would recuit local people under this orientation. 4. Geocentrism Geocentric management involves a global view of the organization’s international operations. Rather than orienting themselves toward either the home country or the host country‚ top managers consider the organization’s goals‚ plans‚ and performance from a
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carried out in two ways: 1. centralized and 2. decentralized. With a centralized approach‚ training originates at the headquarters and corporate trainers travel to subsidiaries‚ often adapting to local situations. This fits the ethnocentric model. A geocentric approach is also centralized‚ but the training develops through input from both headquarters and subsidiaries staff. Trainers could be sent from various positions in either the headquarters or subsidiaries to any other location in the
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sustainability report (available online) http://about.hm.com/gb/corporateresponsibility/sustainabilityreporting__csr_report2011_2.nhtml Atanu Mazumder.2008. “Approaches to managing staffing subsiadiares” CiteHR (Available online) http://www.citehr.com/13375-ethnocentric-approach-recruitment.html Chartered Institute of Personnel and development: (online) http://www.cipd.co.uk/hr-resources/factsheets/ Hofstede Analysis (online) http://geert-hofstede.com/sweden.html Brewster C‚ Sparrow P and Vernon G .2007‚ International
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firm c. strategy of the firm (moderate‚ page 390) d. management philosophy of the firm 2. Firms using the ____________ approach to staffing fill key managerial positions with persons from headquarters. a. polycentric b. regiocentric c. global d. ethnocentric (moderate‚ page 391) 3. What does PCN stand for? a. personnel coordinating networks b. personnel certifying networks c. parent-country nationals (moderate‚ page 391) d. projected certified needs 4. When a company suffers from an inadequate
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies
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International staffing strategies 3 2.1.1 Ethnocentric staffing 3 2.1.2 Polycentric staffing 3 2.1.3 Geocentric staffing 3 2.1.4 Regiocentric staffing 4 2.2 Personnel recruitment 4 2.2.1 Internal recruitment 4 2.2.2 External recruitment 5 2.3 Personnel selection 5 2.3.1 Selection criteria 6 2.3.2 Final selection process and instruments 6 3. Contractual conditions of the employment abroad 7 3.1 Objectives of a contract 7 3.2 Compensation 7 3.2.1 Ethnocentric compensation policy 7 3.2.2 Regiocentric
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Word count: 3‚214 words* *(excluding a list of references and in text references) Table of Contents: 1 Introduction 3 1.1 IKEA Case Study: A brief overview 4 2 Staffing orientation: Expat vs. Local manager 4 2.1 Which style: Ethnocentric or Geocentric? 6 2.2 Case Study IKEA: Staff orientation and HR practices 7 3 The International Manager…………………………………………………………..7 3.1 Case Study IKEA: myth of international managers uncovered 9 4 Gender inequality: the barriers women face……………………………
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country itself. So‚ no international phenomenon at all. Stage 2 : Export Marketing : Company starts exporting products to other countries also. This is the very basic stage of global marketing. Approach of marketer in this stage is said to be ‘ethnocentric’ because although he is selling goods to foreign countries‚ product development is totally based upon the taste of local customer. So‚ focus is still on domestic market. Stage 3 : International Marketing Now‚ company starts selling products
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