Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country’s largest food company‚ is the market leader in butter‚ whole milk‚ cheese‚ ice cream‚ dairy whitener‚ condensed milk‚ saturated fats and long life milk. Amul follows a unique business model‚ which aims at providing ’value for money’ products to its consumers‚ while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners
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ADVERTISING STRETERGY OF COLGATE TOOTH PAST In terms of overall advertising expenditures‚ media advertising is still dominated by Press and television‚ which are of comparable size (by value of ’sales’). Posters and radio follow some way behind‚ with cinema representing a very specialist medium. Press[edit] In the United Kingdom‚ spending is dominated by the national & regional newspapers‚ the latter taking almost all the classified advertising revenue. The magazines and trade or technical journal
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INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India. The linked to the first Amul cooperative was the result of a farmers. Sardar farmers. Vallabhbhai Patel vision to organise Dr. Verghese Kurien‚ who founded Amul. FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE
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New Delhi: The father of ’white revolution’ Dr Verghese Kurien‚ who transformed India from a milk-deficient country to the world’s largest milk producer and the founder of Amul‚ passed away on Sunday. An icon of the sorts of modern India‚ the utterly butterly deliciously witty‚ Amul Girl‚ an integral part of the Amul campaign turned 50 this year. The girl‚ wearing a polka-dot frock‚ famous for poking fun at national events and personalities‚ first made an appearance in 1967. All present-day news-makers
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Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul Koo Strength 1.High brand equity and top of the mind brand 2. Strong network of over 3 million milk producers 3. World’s largest manufacturer of pouched milk 4. India’s largest food brand‚ trusted for its quality 5.Number of popular milk products like ice cream‚ ghee‚ butter‚ paneer‚ dahi‚ milk‚ etc. 6.Products available at affordable price 7.Market leader in butter segment 8.Responsible for white revolution
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A REPORT ON “Measuring the potential of Amul frozen products penetration in Jaipur” Amul Gujarat co-operative milk marketing federation ltd.(GCMMF) Submitted to: Submitted by: Mr. Prashaant Sharma Krishna Kant Sharma (Executive‚ Amul Jaipur) Roll no.- P12039
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Industrial training programme at AMUL ANAND [pic] Kaira District Co-operative Milk Producer’s Union Ltd Anand Gujarat-388001 SUBMITTED BY: DIV: ROLL NO: SUBMITTED TO: PREFACE “Experience is the best teacher”. This saying has played a guiding role in including visit as a part of the curriculum of the B.B.A programme of the Gujarat University. This visit and a consequent report on it allow the student to practically visit
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AMul Type : Cooperative Founded: 1946 Headquarters: Anand‚ India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for
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Market Segmentation‚ Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S BANJARE. (MBA BATCH 2009-10) In Partial Fulfillment for the Award of Degree of Masters in Marketing Management For Pune University Institue of Business Management & Research‚Pune Year 2007-08 ACKNOWELDGEMENT It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India ‚ which made me aware of the culture
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understand the product promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling‚ publicity and direct marketing. The purpose of Product promotion is to stimulate‚ motivate and influence the purchase and other desired behavioural responses of the firm‘s customers.‖ AMUL’s business strategy is driven by its twin objectives of
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