stock is AAPL‚ which is the symbol for Apple Inc. “ Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ Apple designs‚ develops‚ and sells consumer electronics‚ software‚ online services‚ and personal computers. “(Apple.com) Apple’s most successful items have been the Mac computer‚ the iPod‚ and iPhone Apple was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. Apple was incorporated as Apple‚ Inc. January 9‚ 2007. The company
Premium JPMorgan Chase Apple Inc. Steve Jobs
The market segmentation concept is crucial to market strategy. Apple has targeted and marketed their products to consumers with a few certain characteristics. Apple doesn’t target markets in the same way many of their competitors (if any) do‚ because it targets people and focuses on users‚ more so then the target markets alone‚ who then decide how and where they will use Apple’s products. This doesn’t mean Apple are exempt or ignorant of the "laws" of marketing‚ but instead they use a
Premium Marketing Apple Inc. Apple Store
APPLE INC. History Of Apple Inc. Apple Inc. has been an icon in American industry over the last three decades. It was named the number one “world’s most admired company” by Fortune the last three consecutive years. Over the years‚ The Apple brand name has become synonymous with innovation. CEO Steve Jobs has done a remarkable job turning around the company that was near bankruptcy in 1996. As the name change from “Apple Computer” to “Apple Inc.” in 2007 suggests‚ Apple is no longer just
Premium Apple Inc. Steve Jobs
Opening Case Questions 1. What might have happened to Apple if its top executives had not supported investment in iPods? The iPods have revolutionized the way Americans buy‚ listen and enjoy their favorite music. In just a few short clicks‚ consumers across the globe can download that "oldie but goodie" taking them "back down memory lane". However‚ the investment in the iPods was only just the beginning for Apple. It opened the door to a whole new portfolio of sleek. fun and clever technological
Premium Apple Inc.
chain of the new Apple iPhone and‚ at some point‚ the supply chain of the Apple TV‚ hoping that this might help to demonstrate the complexity involved in manufacturing the Apple iPhone — a feature-rich product I wish I could have‚ if I could afford it (update: I’ve had several iPhones now). I conducted some research and found some interesting information on the suppliers of the Apple iPhone. My data comes from The Wall Street Journal‚ January 14‚ 2007; Supplier Code of Conduct‚ Apple Corporation; and
Premium Apple Inc. Mac OS X
tramps‚ hobos‚ and transients (Martin‚ 1999). In “Helping and Hating the Homeless”‚ Peter Martin claims that although these people all have different backgrounds‚ histories‚ and reasons for not having a “home”‚ they are categorized and stereotyped by society and all looked down upon for being “homeless”. He addresses his readers‚ those that pass by homeless men and women on the street and those who look down upon the homeless‚ in order to “attempt to explain at least some of that anger and fear [directed
Premium Homelessness Homeless shelter Saint Francis House
INTRODUCTION In 1976‚ Apple Computer‚ Inc. was established and was incorporated in 1977. Apple’s first product was the Apple I which began the personal computer revolution. In 2007‚ Apple Computer‚ Inc. changed their name to Apple‚ Inc. They made this change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone
Premium Apple Inc. App Store
Apple and employee motivation Ideally‚ Apple wants to have a workplace that fosters creativity from all the employees. Apple combines extrinsic and intrinsic motivation in order to empower their employees to be innovative. There are numerous methods Apple employs to motivate its employees. Once‚ Apple rewarded its executives by giving them a recognition bonus of 3 to 5 percent of their base salary. This motivating incentive occurred despite the fact that they recently missed their target on
Premium Motivation
An iNNovative idea that can be implemented by Apple in the coming three years • Target buyers for the product‚ their needs or desires and a way how the product or service would address those needs. • The product details‚ its Unique Selling Point(USP) and customer benefits. • € Expected sales as a result of the product or service and the expected revenue.Apple Revenue Growth is spectacular! Since 2000‚ Apple sales has grown 1‚200%‚ profits have skyrocketed 3‚000% and
Premium Innovation Creativity Steve Jobs
Module 3: Internal and External customers Apple likes to say “The soul of the apple experience is in its people”‚ the internal customers who are trained‚ motivated and empowered to do what is right for the external customer. When you visit an apple store there is a purposefully designed customer experience part of which is communicated by apple’s internal customers. When you walk the store you are greeted with a warm friendly welcome within seconds of stepping inside. Apple’s internal customers
Premium Apple Inc. Macintosh Customer service