Sabeel Rehman Business Ethics 10/12/13 Case Study What are the ethical and legal issues at stake in this scenario? A: Karl has to deal with some ethical and possibly legal issues in the marketing of his game “Breakaway”. It is an issue ethically simply because he himself has to find out it is suitable to market a game that primarily gives its focus on nudity‚ violence‚ and gambling. When it comes to legal issues‚ is it legal to market these things in foreign countries and on the Internet
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and when the slow reaction after they found out their products’ problem. Those are all red flags. 2. Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation? Product safety‚ Corporate leader’s reputation‚ Employee satisfaction‚ Stock prices‚ Competitor’s reputation‚ Competitor’s product price. 3. Are these factors that allow different stakeholder to assess corporate reputation consistent across stakeholder interests? Why or why not
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Question 1: 1. What are the relevant facts? (10 marks) • Annie‚ a copywriter for Laird and Laird (L&L) Advertising‚ has been assigned to Bud’s Best (BB) bacon account. • Lance Willard is a popular Hollywood movie star‚ has signed 1 year contract with BB bacon for product testimonials (when given by celebrities known as celebrity endorsements). • President of L&L‚ (Victor) explains to Annie that Victor has signed an affidavit swearing that he is a bona fide user of BB bacon. • Although
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Course: Business ethics RACISM Racism itself is a sub-topic of discrimination. Racism is basically discrimination‚ or in simple words‚ hatred or disliking towards a human being because that certain person belongs to another culture or is of another colour which they may not like. Racism has been happening since the world has been made. Since beginning discrimination on very different occasions has been towards people‚ in which their fault is only
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Mary L Weed Module 2 Written Assignment Business Ethics SUNY Empire State Summer 2010 Answer the following questions: 1. Shaw and Barry distinguish two different forms of utilitarianism. What are these two forms? Briefly describe each. Act and Rule Unitarianism is the two forms that Shaw and Barry discuss. Act utilitarianism is the belief that it is the right action that brings the greatest contentment to the greatest number of people. It is an idea that believes that the morality
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A PROJECT REPORT ON “A STUDY ON FACTORS INFLUENCING THE CONSUMER PREFERENCE OF FOUR WHEELER COMMERCIAL VEHICLE PURCHASING IN “INDORE” INSTITUTE OF MANAGEMENT STUDIES SUBMITTED IN PARTIAL FULFILMENT OF THE AWARD OF M.B.A (MASTER OF BUSINESS ADMINISTRATION) Submitted By:Manish Neware MBA: II – SEMESTER Approved By: Guided By: Mr. vivek
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responsibility by taking steps to follow guidelines‚ minimize its environmental “footprint”‚ and became involved with the community. This is important to the company because ethical companies do better in the long run. Customers feel good about bringing business to social responsible companies and employees feel good about working there and in turn employees provide better customer service. 2. Is Starbucks unique being to provide a high level of benefits to its employees? Starbucks is unique in being
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and stockiest. The company now wants to utilize its distribution strength in consumer products and to expand their business. United battery manufacturers have started marketing their own private brand of blades and has achieved some moderate success so far. But in order to utilize its existing resources‚ distribution strength in consumer products and to expand their business Ambassador torchlights have come up with following strategies but which to opt is still a matter of concern: Whether
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MGT3201 / 3231: ASSESSMENT CRITERIA AND GRADING STRUCTURE Individual Case Study (20%) This assessment criteria and grading structure is used as the: 1. general guidelines for marking written coursework‚ and 2. feedback to the students for future improvement. | |Content |Analysis |Evidence of Reflection |Achievement of Learning | | | | | |Outcomes
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3.3.3 Individual assignment 3: case: “Unreliable”Table of contents: Phase 1‚2‚3 of the ethical cycle: Moral problem statement Problem analysis Options for action Phase 4 of the ethical cycle: Intuition Utilitarianism Bentham Mill Kantiism Deontology (Kant) Description of the case: “Marta Malasobras is unreliable” Marta Malasobras is unreliable. She has arrived late to work almost every day. Her co-workers are quite angry about this and discuss their
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