2013 16:10:46 PM All use subject to JSTOR Terms and Conditions N. CraigSmith& Elizabeth Cooper-Martin Ethics and Target Marketing: of Product Harm and The Role Consumer Vulnerability Target marketing might be the epitome of the marketing concept. However‚ in certain instances it has been criticized as unethical. The authors identify explanations for the ethical concern and controversy that can arise over targeting. An empirical study confirms public disquiet over consumer vulnerability and
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CUSTOMER PROFITABILITY ANALYSIS: CHALLENGES AND NEW DIRECTIONS Summary This article presents the concept of modifying cost accounting system in order to provide measurements from a customer profitability viewpoint. Most management accounting systems focus on products‚ departments or geographical areas‚ which have little to do with customers. A questionnaire was sent to marketing managers and marketing controllers and interviews with respondents. Much of this article draws on qualitative responses
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Core competencies for leaders and his team A current need for companies to ensure their permanence in the market is definitely the best performance of its human talent. For this it is important to make use of best practices with an emphasis on talent‚ expertise‚ learning and skills appropriate for the tasks assigned to each of the partners. By having a clear picture of the skills required by each of your employees to carry out activities according to the position they play they will be more likely
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ENTREPRENURIAL LEADERSHIP The Five Guys Story Jeanne M. Catalano Strayer University Authors Note This paper was prepared for Bus 508 Contemporary Business Taught by Professor Dr. Nayak Passion‚ creativity‚ and the desire for the Benjamin ignites the flame in which entrepreneurship grows. One such man‚ Jerry Murrell gave his kids an option: college or run a business‚ and thus‚ Five Guys and a Burger was formed in Arlington‚ Virginia. (Boone‚ 2012‚ p. 78). Like all other small businesses’
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Customer Service What is Customer Service? Customer Service is any contact between a customer and a company that causes a negative or positive experience by a customer‚ it also means being able to exceed the needs and expectations of all their customers rather than just meeting them. “Excellent customer service is about creating a good impression: meeting the needs and exceeding the expectations of visitors‚ and making them feel welcome‚ excited and valued.” (http://www.rmg.co.uk) Who are
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KARNATAK ARTS COLLEGE [DEPARTMENT OF MANAGEMENT STUDIES] A Project Proposal on “EMPLOYEE SATISFACTION TOWARDS PRODUCT AND SERVICE” At Big Bazaar‚ Hubli Submitted in fulfillment of the requirement for the award of Bachelor degree of BUSINESS ADMINISTRATION During the academic year 2010-2011 SUBMITTED BY KAVITA.S.MISHRA 5TH SEMESTER Exam no.O7101009 INSTITUTE HEAD: COMPANY HEAD: Mr.B.B.Biradar
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Thomke‚ S.‚ & von Hippel‚ E. (2002). Customers as Innovators: A New Way to Create Value. Harvard Business Review (Vol. 80‚ pp. 74). Main point Many companies sometime lack the understanding of what exactly their customers’ needs. This can cost companies a lot of money for loss of customers and sales‚ and to win back those customers. Product R&D in this case is a major drawback. Authors‚ Thomke and Von Hippel‚ have found that companies nowadays have come up with a new approach
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contract talks between the players union and the N.B.A. officials. With the basketball season right around the corner‚ both sides have been able to work out an agreement to get the players back on the court playing the game they love. As Porter’s “Five Forces” model describes how certain areas of the industry could be affected or affecting the entire game‚ and people throughout the basketball world. The way that I look at this situation and in regards to the N.B.A. and the players‚ because of a strong
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his last name and place of employment not be disclosed. Edward’s official job title is pre-owned sales representative and he defined his job as selling used vehicles while achieving and maintaining appropriate levels of gross profit‚ volume‚ and customer satisfaction. As a veteran in the auto industry for twenty-three years‚ he holds a lot of negotiation experience. Edward feels that although official training is always provided‚ he has mostly learned from experience. (personal communication‚ October
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Esther Olayinka Ogbonnikan JOB SATISFACTION AND EFFICIENCY AMONG HOTEL WORKERS Case Study of Giant Star Hotel Lagos‚ Nigeria Thesis CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Tourism March 2012 CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Date March 2012 Author Esther Olayinka Ogbonnikan Degree programme Degree Programme in Tourism Name of thesis JOB SATISFACTION AND EFFECIENCY AMONG HOTEL WORKERS: Case Study of Giant Star Hotel
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