Customer Satisfaction Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his/her expectations. Short of expectation = Unsatisfied customer Matches expectation = Highly satisfied customer A short of expectation means an unsatisfied customer while a matched expectation means a highly satisfied customer. Customer satisfaction is the relationship of perceived performance to expectation. It is a form of expectation
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| Chapter 1 Introduction 1.1 Background Customer Satisfaction is one of the most important issues concerning business organizations of all types‚ which is justified by the customer oriented philosophy and the main principle of continuous improvement of modern enterprises. Thus‚ customer satisfaction measurement may be considered as a most reliable feedback considering that it provides in an effective‚ direct‚ meaningful and objective way regarding the clients’ preferences and expectations
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IMPACT OF ORGANIZATIONAL STRUCTURE AND CULTURE ON JOB SATISFACTION‚ JOB STRESS AND EMPLOYEE MOTIVATION: A SURVEY OF EXISTING LITREATURE ABSTRACT Effectively managing human resources in the organizations is a big concern both for HR managers and the policy makers of the organization. To have a satisfied‚ motivated‚ less stressed performing workforce an organization must have consistency amongst its structure‚ system‚ people‚ culture and good fit with the strategy. In this paper an attempt has been
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SUMMER TRAINING REPORT SUBMITTED TO PUNJABI UNIVERSITY PATIALA IN FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BECHELOR OF BUSINESS ADMINISTRATION Topic: - “Consumer Behavior towards RENAULT (DUSTER)” BABA FARID COLLEGE DEON‚ BATHINDA SUBMITTED BY: VIVEK GUPTA 112261187 ACKNOWLEDGEMENTS I am very grateful to Mr. AMIT (hr Manager at PMG AUTOS‚ chandigarh) for encouraging me to conduct the study. VIVEK GUPTA
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CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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Job Analysis Leanne Lanier BUS226: Introduction to Personnel Administration Robin Wetherington March 3‚ 2014 Perform a job analysis for a position of your choice (examples are a previously-held job‚ present job‚ future job you would like). What compensation‚ training‚ and employee performance needs must be addressed in order to attract and keep this position filled with qualified talent? How will you determine if the current job description effectively represents the tasks
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CUSTOMER SATISFACTION 1.0 INTRODUCTION Customer satisfaction is a term that normally used in manufacturing‚ business and marketing industries. This measurement benchmark is important for recognizing the potentiality of product or services demand in meeting the customer expectation and requirement. As the economy is now gearing towards globalization‚ remain competitive in product quality‚ reliability‚ creativity‚ innovative‚ competitive price and excellent customer service is vital in order
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“Don’t be a settler‚ get rid of cable and upgrade to Direct TV.” This phrase in the “The Settlers: Satisfaction” ad makes viewers question if they are not getting the most out of life. This ad begins in a regular urban neighborhood with one old time farm house situated in the middle. The family shown are old fashioned people who live off the land. The mother asks the father why they don’t switch to Direct TV. The father insists they are settlers and‚ since they are settlers‚ it means they can ‘settle’
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A Meta-Analysis of the Relationships between Individual Job Satisfaction and Individual Performance Author(s): M. M. Petty‚ Gail W. McGee‚ Jerry W. Cavender Source: The Academy of Management Review‚ Vol. 9‚ No. 4 (Oct.‚ 1984)‚ pp. 712-721 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/258493 Accessed: 20/10/2010 04:45 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms
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1.1 Introduction The banking industry play pivotal role in the economic development of the country . banks act as catalyst in India’s planning efforts to bring about a rapid‚ purposive‚ positive and significant changes in the development of the country. In service industry like banking‚ the quality of the service acquires significance in the sustained business growth . The quality of the service rendered by bank has a significant bearing on the psyche of the customer. The relationship
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