Haldiram Aruja Krishnan PCL -1 (AMC) Introduction: Haldiram’s started in Bikaner‚ is one of India’s largest sweets and snacks manufacturers. Haldiram has its establishment in many parts of India viz Delhi‚ Gurgaon‚ Nagpur etc. Haldiram was ranked as the 98th in the "India’ Most Trusted Brands 2003" Survey done by A.C. Nielsen ORG MARG commissioned by " The Economics Timesµ 1. "The company caters to the Indian palate‚ which is its primary driver of success". In light of this statement
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http://en.wikipedia.org/wiki/Haldiram ’s ^http://edu.goelji.com/retail/company-overview/haldirams.html ^ http://www.fnbnews.com/article/detnew.asp?articleid=16816&sectionid=7 ^http://www.business-standard.com/article/beyond-business/it-s-all-in-the-family-106110901048_1.html ^ http://www.scribd.com/doc/19186370/Haldirams- ^ http://www.financialexpress.com/news/haldiram-bhujiawala-s-unsavoury-tale/574141/3 ^http://zeenews.india.com/news/companies-and-commodities/haldiram-an-empire-under-cloud_600405
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Product Selected: Sweets Brand Selected: 1.Haldiram - National Brand 2.Thaggu Ke Laddu - Local Brand (Limited to Kanpur) Company Overview: HALDIRAM The company was started in 1941 in Bikaner‚ Rajasthan by Shri Gangabisanji Agrawal alias Haldiram Agrawal . The brand name ’Haldiram Bhujiawala’ was introduced during pre-partition era -1941. The group comprises three companies: (i)HMCL - Delhi based opened in 1983 for Northern region. (ii)Haldiram Foods International Ltd - Nagpur based setup
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can. (March | | |2010) | Haldiram’s started in Bikaner‚ India is one of India’s largest sweets and snacks manufacturers. Haldiram has its establishment in many parts of India viz Delhi‚ Gurgaon‚ Nagpur etc. |Contents | |[hide] | |1 Products |
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MOTIVATIONAL CLIMATE SUBMITTED BY: Rishabh Mago‚ Sagar Kedia‚ Yatin Malhotra‚ Tushar Diwan SUBMITTED TO: Dr. Monika Bansal DEPARTMENT OF MANAGEMENT STUDIES Deen Dayal Upadhyaya College University of Delhi DECLARATION We‚ Rishabh Mago‚ Sagar Kedia‚ Yatin Malhotra and Tushar Diwan‚ students of Bachelor of Management Studies (1st semester)‚ in Deen Dayal Upadhyaya College‚ University of Delhi‚ hereby declare that we have made this academic project titled “Motivational Climate” as a part of the
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shelves across USA‚ UK‚ and the Middle-East. Positioning * Healthy and tasty ready to eat packaged food * Different varieties for South‚ North ‚ east and west * Varying packet size ranging from 100g to 1Kg Marketing Mix Product Haldiram offers a various products as per customers requirement such as sweets‚ dairyproducts‚ snack sets. PRICE: Competitive price to penetrate the unorganized markets. Prices varies according to weights & type of Namkeens & rawmaterials. PLACE: Where
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dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays‚ Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share. The organized snacks category is subdivided into the Traditional segment (Bhujia‚Chana etc) dominated by Haldiram. The second category is the Western segment(potato chips‚cheese balls‚puffs etc) and the Finger snacks segment which is an adaptation of traditional snacks to the western
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Consumer Survey A few questions about the snack you eat 1) Are you a regular consumer of packaged snacks of brands like Frito Lays‚ Kurkure‚ Haldiram‚ Pringles‚ Bingo etc? 2)Please indicate your sex. Male Female 3 Of the following‚ which is your most preferred brand of packaged salted snacks? Frito Lays Bingo mad angles Haldiram Namkin Cheetos Kurkure Pringles Other‚ please specify 4 What is it that makes you prefer a particular brand? Brand Name Variants offered Price Anything
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NAGPUR Region : Vidarbha District: Nagpur Founded: 1702 A.D. Founder: Raja Buland Shah Government: Body – Nagpur Municipal Corporation (NMC) Mayor – Anil Sole (BJP) Municipal Commisioner – Shyam Wardhane Police Commisioner – Mr Kaushal Pathak Area : Captital City – 217.65 km2 Metro – 3‚780 km2 Population : Metropolitan City – 4‚405‚421 Rank – 13 Density – 20‚000/km2 (52‚000/sq mi) Metro – 2‚583‚911 Vehicle Registration : Vehicle
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Marketing Mix Product Strategy • Bingo positioned itself as chips with an Indian twist. The 16 flavours introduced at launch were carefully developed through R&D • The initial offerings were a mix of potato chips and finger snacks • The potato chips segment includes variants like masala‚ salted‚ tomato inspired by snacking habits of Indian consumers • The offerings under finger snacks include Pakoda (Live Wires) and Khakra (Mad Angles) • These offerings were further differentiated by providing
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