os t rP CASE: HR-1A DATE: 1995 (REV’D. 04/05/06) SOUTHWEST AIRLINES (A) yo “The workforce is dedicated to the company. They’re Moonies basically. That’s the way they 1 operate.” —Edward J. Starkman‚ Airline Analyst‚ PaineWebber op Ann Rhoades‚ vice president of people for Southwest Airlines‚ was packing her briefcase at the end of a 17-hour day. Tomorrow was an off-site meeting with the top nine executives of Southwest Airlines. The agenda for the meeting was to review
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should have been taken out of service when it was known that they missed inspection said Southwest Chairman‚ Herb Kelleher and Chief Executive‚ Gary Kelly. A “black eye” on the airline’s safety record‚ according to Gary Kelley. 1.1 Background and Growth Southwest Airlines traces its roots on March 16‚ 1967 incorporation of Air Southwest Co. by Rollin King and Herb Kelleher to provide service within the state of Texas. The idea of opportunity for an intrastate airline was suggested
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Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971‚ they wanted to offer airline services which were low-cost‚ in busy markets of not more than 500 miles. The first flights were between Houston‚ Dallas and San Antonio. Today Southwest is one of the largest airlines in United States for its local passenger miles flown. Southwest has executed business models in an effective manner
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Southwest Airlines was founded by Rollin King and Herb Kelleher and began in 1971‚ servicing Dallas‚ Houston and San Antonio. In the mid 1980’s Southwest Airlines was the first to offer the frequent miles program. Allowing the passenger to bank traveled air miles to be latter used credit for a free ticket or reduced airfare. Southwest Airlines were also the pioneers of the senior discounts‚ fun fares and the fun packs. 1984 marked the 4th consecutive year Southwest Airlines ranked number one in
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Organizational Behavior-740 Case Study: Comparing Leadership Styles- Jack Welch vs Herb Kelleher Marie RevekantVictoria Roberts Tummala Reddy Rushi Patel 4/6/14 Success can be defined by many different parameters‚ but no matter how a company defines it‚ it’s something they want to achieve. In order to help realize success‚ leadership is one essential factor that plays a key role. Having a CEO that can lead the company to the promise land of financial and reputational success is essential. In
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purchased at just over twenty-two dollars per share back in 1985 is now worth just over $24‚000. This translates to a 17% increase per year. It is the purpose of this paper to discuss the business juggernaut that is Southwest Airlines and its leader Herb Kelleher. Intangible assets are more important than tangible ones. How is this evident at Southwest? Investopedia.com defines an intangible asset as an asset that is not physical in nature such as corporate intellectual property (items such as patents
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The airline industry has developed immensely over the past few decades with aircraft being a major mode of transport for the mass movement of people. This is down to entrepreneurs such as Herb Kelleher‚ Michael O’Leary‚ Freddie Laker and Richard Branson who have all contributed in the growth of the industry and made it into the multi-billion pound industry that it is at present. There are four types of flights that make up the airline industry as a whole; Scheduled‚ Charter‚ Low Cost and Freight
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LEVELS OF MOTIVATION AND MORAL DEVELOPMENT AS THEY AFFECT REAL‚ INTENDED CHANGE.¡¨ LEADERS: HERB KELLEHER ¡V CHAIRMAN‚ SOUTHWEST AIRLINES BILL GATES ¡V FOUNDER OF MICROSOFT HERB KELLEHER NATIONALITY: American BORN: March 12‚ 1931‚ in Camden‚ New Jersey EDUCATION: Wesleyan University B.A 1953 New York University LL.B. 1956 FAMILY: Son of Harry Kelleher (General Manager at Campbell¡¦s Soup Factory) & Ruth Moore
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Kelleher at Southwest Airlines “You shouldn’t get too heady about anything‚ because the greatest thing you do is not big in the universe. It’s not saying it doesn’t matter. It matters all the more. You’re fighting against nothingness. But you don’t give up. Therein lies the heroism.” -Kelleher (p.156) Although many have a great respect for Southwest Airlines and their disciplined business decisions. I have a greater respect for their “family like” environment and how they encourage their
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Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. It is an airline company with a unique culture “goofiness”‚ which keeps the morale of its employees high (Smith‚ 2004)‚ and is a company that welcomes fun‚ dedication‚ and effort. Southwest believes that a happy employee will create a happy customer‚ and will create loyal customers. Mr. Kelleher effectively implemented its style‚ culture and emphasis on quality in the daily actives at Southwest (Smith
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