Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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Mission Statement: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit. (source: Southwest.com website) Vision statement: Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive
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having a solid core that. In the late sixty’s a San Antonio entrepreneur had a dream and sought out the man who would make this work: Herb Kelleher. Kelleher was a successful lawyer based in the San Antonio area. The original idea that started Southwest was to service business people with a low-cost/low-fare between the major metropolitan cities in Texas. Kelleher was immediately on board with this idea and went to work to get the company going. He fought many legal battles from big rivals to block
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should have been taken out of service when it was known that they missed inspection said Southwest Chairman‚ Herb Kelleher and Chief Executive‚ Gary Kelly. A “black eye” on the airline’s safety record‚ according to Gary Kelley. 1.1 Background and Growth Southwest Airlines traces its roots on March 16‚ 1967 incorporation of Air Southwest Co. by Rollin King and Herb Kelleher to provide service within the state of Texas. The idea of opportunity for an intrastate airline was suggested
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os t rP CASE: HR-1A DATE: 1995 (REV’D. 04/05/06) SOUTHWEST AIRLINES (A) yo “The workforce is dedicated to the company. They’re Moonies basically. That’s the way they 1 operate.” —Edward J. Starkman‚ Airline Analyst‚ PaineWebber op Ann Rhoades‚ vice president of people for Southwest Airlines‚ was packing her briefcase at the end of a 17-hour day. Tomorrow was an off-site meeting with the top nine executives of Southwest Airlines. The agenda for the meeting was to review
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Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971‚ they wanted to offer airline services which were low-cost‚ in busy markets of not more than 500 miles. The first flights were between Houston‚ Dallas and San Antonio. Today Southwest is one of the largest airlines in United States for its local passenger miles flown. Southwest has executed business models in an effective manner
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Southwest Airlines was founded by Rollin King and Herb Kelleher and began in 1971‚ servicing Dallas‚ Houston and San Antonio. In the mid 1980’s Southwest Airlines was the first to offer the frequent miles program. Allowing the passenger to bank traveled air miles to be latter used credit for a free ticket or reduced airfare. Southwest Airlines were also the pioneers of the senior discounts‚ fun fares and the fun packs. 1984 marked the 4th consecutive year Southwest Airlines ranked number one in
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Organizational Behavior-740 Case Study: Comparing Leadership Styles- Jack Welch vs Herb Kelleher Marie RevekantVictoria Roberts Tummala Reddy Rushi Patel 4/6/14 Success can be defined by many different parameters‚ but no matter how a company defines it‚ it’s something they want to achieve. In order to help realize success‚ leadership is one essential factor that plays a key role. Having a CEO that can lead the company to the promise land of financial and reputational success is essential. In
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purchased at just over twenty-two dollars per share back in 1985 is now worth just over $24‚000. This translates to a 17% increase per year. It is the purpose of this paper to discuss the business juggernaut that is Southwest Airlines and its leader Herb Kelleher. Intangible assets are more important than tangible ones. How is this evident at Southwest? Investopedia.com defines an intangible asset as an asset that is not physical in nature such as corporate intellectual property (items such as patents
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The airline industry has developed immensely over the past few decades with aircraft being a major mode of transport for the mass movement of people. This is down to entrepreneurs such as Herb Kelleher‚ Michael O’Leary‚ Freddie Laker and Richard Branson who have all contributed in the growth of the industry and made it into the multi-billion pound industry that it is at present. There are four types of flights that make up the airline industry as a whole; Scheduled‚ Charter‚ Low Cost and Freight
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