Southwest Airlines‚ Herb Kelleher is credited with creating an organizational culture that unique in America today and which has propelled Southwest to the number one spot in the airline industry. Kelleher’s own values and beliefs of humor‚ altruism‚ concern for others and honesty is clearly defined within the people-oriented culture of this airline as is often displayed within its working environment. In “A Conversation with Herb Kelleher” (Organizational Dynamics‚ 1994‚ pg. 64-74) Kelleher states that
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operating costs‚ low fares‚ and customer pleasing service. (Thompson‚ pg.220) Southwest Airlines as had great success throughout the course of their existence. Having a rough start in 1967 seemed to be no match for the drive and tenacity of Herb Kelleher. Kelleher was an extremely smart man with a degree in philosophy‚ as well as‚ a law degree‚ both he achieved with honors. Southwest Airlines was led by man who believed in the true meaning of leadership and success through treating people well‚ employees
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Southwest Airlines Leadership at Southwest has grown the company. The leader has a strong personality and led the company to a great position. Herb Kelleher ’s business decisions and out of the ordinary and have had success beyond belief. Employee empowerment is needed to make any successful company. At Southwest Airlines‚ the empowerment has led the employees to lead themselves. They take pride in the actions. It allows them to get other involved and makes them more successful in the tasks
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spirit‚ fun‚ family‚ dedication‚ cost consciousness and so on. 3. How are these sources of competitive advantage produced and sustained by what the organization does and how it does it? Southwest’s leadership initiated building its culture. Kelleher and senior management team’s philosophy has permeated the organization. They uphold its culture of ‘having fun’‚ which leads to satisfaction of employees‚ its organizational solidarity‚ dedication and flexibility. His consistent efforts to promote
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implement and execute its low-cost/no frills strategy? 4. What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not? What problems do you foresee that Gary Kelly has in sustaining the culture now that Herb Kelleher‚ the company’s spiritual leader‚ has departed? 5. What grade would you give Southwest management for the job it has done in implementing and executing the company’s strategy? Which of Southwest’s strategy execution approaches and operating practices
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on the success of the employees of the organization through the eyes of its past CEO Herb Kelleher. “We want to show them they’re important to us as who they are‚ as people. And by the way‚ one ramp agent - I have not disclosed this - sent me a note one day which I’ve never publicized‚ and I think you’ll understand why.” He said‚ “Herb‚ I finally got it. Your making work fun‚ and home is work.” (Herb Kelleher 2013) SWA was formed in 1971‚ to serve the inner cities within Texas but by 1998
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What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
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energizes team of workers; a higher service quality will be provided. Therefore‚ the higher the quality of the service provided by a company the higher the number of people willing to pay for this service. As an example‚ Southwest Airline’s CEO herb Kelleher and his top management team have excelled at gaining the trust of managers in the field and frontline employees. They have built trust over time by being up front and consistent in their message and therefore its employees feel
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Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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costs. All these efforts have proven successful‚ as Southwest has managed to achieve the lowest operating cost structure in the industry. Southwest has also created a truly unique culture in the airline industry that starts at the top with CEO Herb Kelleher‚ who is known as a visible‚ hands on‚ and party promoting leader. He has successfully infused this type of attitude into all aspects of the organization‚ and created a fun-filled
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