energizes team of workers; a higher service quality will be provided. Therefore‚ the higher the quality of the service provided by a company the higher the number of people willing to pay for this service. As an example‚ Southwest Airline’s CEO herb Kelleher and his top management team have excelled at gaining the trust of managers in the field and frontline employees. They have built trust over time by being up front and consistent in their message and therefore its employees feel
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Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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costs. All these efforts have proven successful‚ as Southwest has managed to achieve the lowest operating cost structure in the industry. Southwest has also created a truly unique culture in the airline industry that starts at the top with CEO Herb Kelleher‚ who is known as a visible‚ hands on‚ and party promoting leader. He has successfully infused this type of attitude into all aspects of the organization‚ and created a fun-filled
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Research in the field of entrepreneurship has over the years increased‚ yet questions and consensus over issues in the field of entrepreneurship have yet to be answered or agreed upon. (Lazenby et al.‚ pg. 2) Issues include the definition of entrepreneurship and whether or not entrepreneurs are born or trained. In this essay the arguments involved in defining entrepreneurs will not be analysed‚ but specific attention will be given to the argument on whether or not entrepreneurs are born or trained
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and the fact that several of these CEOs are considered shining examples of the modern CEO. Krames takes an in-depth look at the modern icons of business leadership: Michael Dell of Dell Computer‚ Bill Gates of Microsoft‚ Andy Grove of Intel‚ Herb Kelleher of Southwest Airlines‚ Jack Welch of General Electric (GE)‚ Sam Walton‚ formerly of Wal-Mart (now deceased)‚ and Lou Gerstner of IBM. Krames uses interviews and expert analyses to describe their leadership styles and methodologies. He also utilizes
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Management Literature Review “During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular‚ Peters and Waterman’s (1982) book entitled In Search of Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87) Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t
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outside looking in‚ it is pretty easy to see the leadership style of SWA’ CEO Herb Kelleher as being very charismatic. He has a very “unorthodox style when compared to CEO’s of other major corporations” (Kim). This charismatic leader inspires people in his organization to place the needs of the company on a level with their personal needs. This has an unbelievable effect on followers. Being such a charismatic leader‚ Kelleher is extremely self-confident. He has a
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References: Blackwell‚ Charles W.‚ Gibson‚ Jane Whitney. (1999‚ June 22). Flying high with Herb Kelleher: A profile in charismatic leadership http://www.accessmylibrary.com/article-1G1-65357277/flying-high-herb-kelleher.html Kouzes‚ J.M.‚ & Posner‚ Barry Z.‚(2007) Lee‚ William G. 1994. "A Conversation with Herb Kelleher." Organizational Dynamics 23‚ no. 2: 64-74 July 10‚ 2010). Maxon‚ Terry. (2007‚ July 20). Kelleher leaving leaving Southwest nest: Airline founder‚ 76‚ to Step down as chief; president
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trips length is 441 miles with an average flight time of approximately one-hour. It was Rollin King’s and Herb Kelleher’s vision to start an airlines that with a mission to get its passengers to their destinations when they when to get there‚ on time and to provide this service at the lowest fare possible. On February 40‚ 1968 the Texas Aeronautical Commission approved Herb Kelleher and Rollin King’s plans for Air Southwest Company to provide service for the three major cities in Texas. The
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Southwest airlines increased its employee strength from 195 in the year 1971 to approximately 34 ‚000 in the year 2002 . The airline has never laid-off an employee during this period . The company ’s management team is excellent be it the president Herb Kelleher ‚ CE James Parker or COO Colleen Parker Reputation Resources - The brand value of Southwest is one of the most unique in its area . The airline in addition to being known as a low-cost airline ‚ Southwest is also known for its excellent service
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