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    What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not? What problems do you foresee that Gary Kelly has in sustaining the culture now that Herb Kelleher‚ the company’s spiritual leader‚ has departed? There are four elements as keys to southwest’s culture: Hire great people‚ treat them like family - when you treat them right‚ then they will treat the customers right. Care for our customers warmly and personally like they’re gusts in our home

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    identify major threats and opportunities in their competitors‚ and assess how Southwest could improve and capitalize on markets where their competition failed. And the final significant success factor was the company’s cost structure. Former CEO‚ Herb Kelleher‚ was a prime example of how Southwest fostered a healthy internal environment. He interacted with customers and employees‚ promoted company parties and understood that the firm was only as strong as its employees. Employee satisfaction was crucial

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    A culture is a set of values that are adopted by people who co-habit any place. It consists of shared traits and lifestyles. Within an organization‚ culture refers to values and norms that are prevalent throughout the workplace and amongst the employees. This includes their mannerisms‚ attitudes‚ and work ethic. Culture within an organization exerts control over the behavior of people. Growth and success of a company depends largely on the type of culture which is prevalent within an organization

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    References: Bovier‚ C. (1993)‚ “Teamwork‚ the heart of an airline”‚ Training‚ June‚ pp Bruce‚ A. (1997)‚ “Southwest: back to the FUNdamentals”‚ HR Focus‚ March‚ Vol. 74 No. 3‚ p. 11. Chakravarty‚ S.N. (1991)‚ “Hit ‘em hardest with the mostest”‚ Forbes‚ September 16‚ Vol George‚ J.M. and

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    and chairman Herb Kelleher. Herb was born in New Jersey in 1931 and acquired his J.D. from New York University in 1956. A decade later‚ over drinks with a client and charter airline owner by the name of Rollin King‚ Air Southwest Company was conceived on the back of a cocktail napkin. It was a revolutionary idea that would provide affordable air travel to commuters between Texas’ three largest cities. Air Southwest was incorporated a year later and renamed Southwest Airlines. Kelleher and King planned

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    profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth and innovation arena‚ which has given him‚ guaranteed success. Best CEO - Herbert Kelleher is called as one of the best CEOs by Fortune magazine in USA. Under his leadership‚ South West Airlines

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    Management Control System Case UPDEPO By Bert Enriquez JR Background Southwest: of June 18‚ 1971: Headquartered at Love Field in Dallas‚ it began flying with three Boeing 737 serving following Texas cities: Dallas‚ Houston‚ and San Antonio 2002: Recognized by Fortune magazine as the most admired Airline Company and listed in “100 Best Corporate Citizen” by Business Ethics 2004: Total operating revenue of $6.5 billion and 31‚000 employees. Evaluation Problem: 1. What is Southwest’s Strategy

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    which one is applied to Herb Kelleher and how The visionary leadership describes a leader who brings to the situation a clear and compelling sense of the future and an understanding of how to get there. The servant leadership is follower-centered and committed to helping others in their works. Herb Kelleher‚ the cofounder and former CEO of Southwest Airlines‚ is a leader that combined the visionary and servant leadership traits together. As a leader of the company‚ Kelleher made a clear vision as

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    for Competitive Advantage‚ 17th edition‚ Boston: McGraw-Hill/Irwin‚ p. C-406. [ 9 ]. Fairbank‚ K. and Kirkpatrick‚ J. (2001)‚ "A Tough Guy who Understood ’spirit ’”‚ The Dallas Morning News‚ 20 March. [ 10 ]. As quoted in Brooker‚ K. (2001)‚ "Herb. Kelleher: The chairman of the board looks back”‚ Fortune‚ pp. 62-76. [ 11 ]. As quoted in Freiberg K. and J. (1996)‚ NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success‚ New York: Broadway Books‚ p. 15. [ 12 ]. As quoted in Thompson

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    CASE STUDY Pixar: Animated Geniuses 1.) Problem: Pixar maintaining its position in the movie animation industry despite the forging alliance of major production companies. 2.) Facts of the Case: a.) Wild Brain inked a five-picture deal with Dimension Films‚ a unit of Miramax (owned by‚ of all companies‚ Disney). b.) Perhaps Pixar’s closest competitor is Dreamworks‚ headed by former Disney impresario Jeffrey Katzenberg and backed by media luminaries Steven

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