Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation . Launched various oral care and personal care products like Colgate Toothpowder‚ Toothbrushes‚ Palmolive Shave Cream‚ Halo Shampoo‚ Charmis Cream. 1960s – 1970s... Consolidated
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chemical shampoo . The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Bangladeshi customers . Since the herbal shampoo industry is not fully developed in the country and over periods of time consumers have become aware of advantages of using shampoo made from herbals . Alovera Herbals Unlike synthetic chemical shampoo there are absolutely no side effects from using herbal shampoo and Herbal
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Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how
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new product subsidised as an Antiseptic cream (having the antiseptic composition which Burnol already contains) corresponding to Burnol persisting as a ‘Burns specialist’. The positioning of the ‘Clearol’ product can be best explained through the 4Ps (Product‚ Place‚ Price & Promotion) – marketing elements. PRODUCT: Burnol has been one of the oldest antiseptic creams in India for more than 60 years‚ but has been accepted only as a Burns specialist. Introducing ‘Clearol’ as a distinct Antiseptic
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launch commercial advertisements. Brand position analysis shows Pantene in the process of repositioning. The new position raises the brand equity‚ and it delivers a better image of Pantene. The next part is discussing about the marketing mix 4P (product‚
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Akhileshwar Pathak: Legal Aspects of Business‚ TMH‚ 3/e‚ 2009 2 3. Kuchal: Business Law‚ Vikas‚ 2009 4 5. N.D.Kapoor: Mercantile Law‚ Sultan Chand & Sons‚ 2009. . 2. S. Sudalaimuthu‚ S.Anthony Raj. 2008‚ “Computer Application in Business”‚ Himalaya Publishing House 3 4. Lucas‚ H. C. Jr. (2004). Information technology for management. (7th ed.). New Delhi: TMH 5
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three major issues; i) how do consumers in one culture get exposed to good/services being used by people of other cultures; ii) how should a marketer design/adapt his 4Ps so as to be accepted by people influenced by newer cultures (if he is serving in the home market only); iii) how should a marketer design/adapt his 4Ps so as to accepted by people of other cultures (in foreign markets). Generally speaking‚ as consumers we are exposed to foreign cultures either i) through ones’ own initiatives;
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selects their segmentation‚targeting and positioning strategy for a specific product sunsilk shampoo.This report tells that what are the pricing‚promotion‚ and packing strategy of sunsilk shampoo.It also mentions that what is the version of sunsilk shampoo launch into the market according to consumer need and evaluation. What competitive strategies sunsilk follows is also include in this report marketing programs and promotional activities are clearly and briefly cover in this report.Anther vital elements
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TABLE OF CONTENTS Page No. 1. Executive Summery 04 2. Introduction 06 3. Objectives 07 4. Concepts 08 5. Company Profile 12 6. Methodology 16 7. Tabulation 18 8. Major findings 37 9. Tabulation of Economic Status 39 10. Other findings 47 11. Recommendations 48 12. Limitations 50 13. Scope for future improvement 51 14. Questionnaire
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Executive Summary: Pantene is a strategic product of P&G Groups. It is a qualified‚ nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft‚ smooth and beautiful hair. Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time‚ P&G has made more than 55 billion dollar for total
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