Moisturiser with SPF 15‚ while earlier this year‚ Garnier stepped into the fairness market with the launch of Garnier Men PowerLight lightening skin cream and provided a ’shade card’ with the same. It roped in Bollywood hunk John Abraham as the brand ambassador for the product. So much so that in just five years‚ the category has grown to be Rs 100
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Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
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was born on 14 November 1943 in Kolkata to industrialist Basant Kumar [1] and Sarala Birla.[2] His grandfather Ghanshyam Das Birla was an associate of Mahatma Gandhi and had built his fortune on aluminium prospecting and as the manufacturer of the Ambassador car.[1] After college in Kolkata‚ he earned a degree in chemical engineering at the Massachusetts Institute of Technology.[1] He was married to Rajashri and had a daughter Vasavadatta and a son Kumar Mangalam‚[1] who now heads the Aditya Birla
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7/17/13 Subhas Chandra Bose: The Afterlife of India’s Fascist Leader | History Today Wednesday‚ 17 July 2013 | Login / Register Search the archive Subhas Chandra Bose: The Afterlife of India’s Fascist Leader By Hugh Purcell (/taxonomy/term/281) | Published in History Today (/taxonomy/term/43) Volume: 60 Issue: 11 (/taxonomy/term/23086) 2010 (/taxonomy/term/14784) Tw eet 71 10 Like 851 (/PRI NT/66186) DECOLONISATION (/TAXONOMY /TERM/22516) 20TH CENTURY (/TAXONOMY
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References: 38. ^ REUTERS (6 March 2012). "Italy summons Indian ambassador over marines ’ arrest". 39 42. ^ "W.P.(C) No. 4542 of 2012 Massimilano Latorre Vs. Union of India‚ (2012) 252 KLR 794". Kerala Law. 29 May 2012. 43 58. ^ a b "Fishermen killing: Kerala Police form special team to probe mid-sea murder". The
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economy. Vehicle production was closely regulated by an industrial licensing system that controlled output‚ models and prices. The cars were built mostly by two companies‚ Premier Automobiles Limited and Hindustan Motors Limited Premier Padmini by Premier Automobiles Limited and Ambassador by Hindustan Motors were the major players in the 1980s. However‚ the Indian market got transformed after 1983 following the relaxation of the licensing policy and the entry of Maruti Udyog Limited (MUL) into the
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and preservatives. This situation creates a unique opportunity for Barilla to become the worldwide Ambassador of Mediterranean Diet by gaining First Mover Advantage in new geographical markets with meals and bakery solutions. While financial crisis and floating prices of commodities‚ affecting both consumers’ spending behavior and companies’ profitability‚ represent the biggest threats‚ as Ambassador of Mediterranean Diet‚ Barilla’s main challenge is to communicate Mediterranean values to its target
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Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India‚ the company offers many households brands like‚ Dove‚ Lifebuoy
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Pantene‚ and Rejoice in the Hair Care segment. Procter & Gamble’s relationship with India started in 1951 when Vicks Product Inc. India‚ a branch of Vicks Product Inc. USA entered Indian market. In 1964‚ a public limited company‚ Richardson Hindustan Limited (RHL) was formed which obtained an Industrial License to undertake manufacture of Menthol and de mentholated peppermint oil and VICKS range of products such as Vicks VapoRub‚ Vicks Cough Drops and Vicks Inhaler. In May 1967‚ RHL introduced
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manufacturing complex‚ fuel-efficient engines and transmission system‚ basically for passenger car division. Hindustan motors-PUP is an ISO 9001 & IS014001 company. It has entered into technical collaboration with Mitsubishi Motors Corporation (MMC)‚ Japan for building LANCER cars. Presently this unit is manufacturing Gasoline and Diesel versions of engines‚ transmission axles for its models Ambassador NOVA‚ and Contessa cars‚ Trekker and recently launched indigenously made Rural Transport Vehicle (RTV)
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