A STUDY ON CUSTOMER PREFERENCE TOWARDS BAJAJ TWO WHEELERS WITH SPECIAL REFERENCE TO KOLLAM A project report Submitted to Amrita Vishwa Vidyapeetham in partial fulfilment of the award of the degree of Bachelor of Business Management Submitted by VISHNU PRASAD AM.AR.U3BBM10144 Under the guidance of Project Mentor: External Guide: Mr Vinod Kallada
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Project report On Brand Mcdonald’s vs Subway and KFC By Dhaval Shah (2009-2012) Under the guidance and support of Ms. Annukaran Majithia Amity Global Business School Ahmedabad Acknowledgement I thank‚ Ms. Annukaran Majithia for her valuable guidance and suggestions‚ which were vital inputs towards the completion of the project. I acknowledge all those‚ whose guidance and encouragement served as a beacon light and crowned my effort with success. Lastly‚ I would like to
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A study of customer satisfaction with life insurance in Chandigarh tricity. Ads by Google HDFC Life Term Insurance 1 Cr. Life Cover@just रु 24/day. No Medicals upto 75L Cover* Buy Now www.buyhdfcslonline.com Abstract: Over the last few years‚ developments in the insurance sector have resulted in a paradigm shift in the way the business is conducted. Customer servicing today has become the focal point of insurance companies. However‚ there is absolutely no exaggeration in mentioning that the amount
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How to make customers Love a brand? Brand is the “name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers”1. The difficulty when considering brands is‚ not only how to make the brand you represent to be the first thing that comes to the customer’s head when he is considering the purchase of a good or service‚ but also how to develop such strong ties with your customers that we can say with certainty that they have
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Starbucks‚ McDonalds and Marketing Strategy Both McDonalds and Starbucks are looking into dayparts penetration as a growth strategy: McDonalds now owns the breakfast segment and is moving fast to take over the afternoon and evening segments‚ Starbucks is moving in the other direction and going from primarily a breakfast and afternoon snack stop to lunch and evening Starbucks is still focused on opening new stores whereas McDonalds seems to have slowed down it’s expansion‚ these expansion funds
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1. How does IKEA generate customer loyalty? a) Low price As the case said “IKEA achieved this level of success by offering a unique value proposition to consumers: leading-edge Scandinavian design at extremely low prices” and IKEA’s vision is “to create a better everyday life for the many people.” “People have very thin wallets. We should take care of their interests.” While IKEA overarching strategy is focused on offering customers everyday low prices‚ the loyalty program is one of the ways
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market of the city. Several questions arise: • How much does this affect the revenues of local fast food joints in the city? • How much does it affect the customer retention ability of local fast food joints? Studying customer migration would help us understand the extent and reason of the success of McDonald’s. Also it would help give answers to the following major questions: • Should the local fast food joints taking any steps to attract customers they lost? • What steps will be more helpful
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Customer satisfaction with online banking services 1 Customer satisfaction with online banking services M.Tayyeb Masood Waqar Ahmed Author‚ Faculty of Management Sciences Muhammad Ali Jinnah University‚ Pakistan Abstract The study seeks to discover‚ what will be the main factors in customer satisfaction of electronic banking services in Pakistan? This paper inspects and study the most important factors in e-banking services in the Pakistan and customer„s evaluation of the electronic
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mega store. With the help of consumer perception of retail outlets increase their sale and provide total customer satisfaction. These Retail Outlets increase the India as well as in all over the world The term consumer perception refers to the perception that consumers display in searching for purchasing‚ using‚ evaluating and disposing of products and services that they will expect will satisfy their needs.To study and compare consumer perception for Big bazaar as well as More Megastore. The sample
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O Fast-food chains like McDonald’s cultivate customer loyalty by offering similar experiences at all their stores. Discuss how much you think McDonald’s can let franchise owners in international locations experiment before it risks losing the consistency it relies on for its competitive advantage. McDonald’s is the world’s largest chain of hamburger in the fast food business‚ so it is not a surprise that its brand develop customer loyalty. Being from Africa‚ I rather take the example on
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