University of Tennessee‚ Knoxville Trace: Tennessee Research and Creative Exchange Senior Thesis Projects‚ 1993-2002 College Scholars 1-1-1997 Teaching Sociolinguistic Competence in the ESL Classroom Claire Ann Mizne Follow this and additional works at: http://trace.tennessee.edu/utk_interstp2 Recommended Citation Mizne‚ Claire Ann‚ "Teaching Sociolinguistic Competence in the ESL Classroom" (1997). Senior Thesis Projects‚ 1993-2002. http://trace.tennessee.edu/utk_interstp2/20 This
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* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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Matthew is a 9 year-old Caucasian‚ fourth grader who is currently attending James Caldwell Elementary School‚ Springfield‚ NJ. His parents are divorced and share his custody. He primarily lives with his mother Ms. Lauren Share and his 7 year-old sister Olivia in Springfield‚ NJ and visits his father Mr. Marc Whitken on weekends and some weekdays. His mother is a learning specialist with New Jersey Blue Cross Blue Shield. His father works as a Senior System Engineer. He has remarried and lives in
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important factors of Brita’s success were: firstly‚ they understood that the market’s wants for taste exceeded the functional needs that their competitors advertised. Hence‚ they were able to outperform their competitors who were suffering from marketing myopia by emphasizing only on the functional side of the product and gained a competitive advantage over competitors by offering what consumers valued most. Secondly‚ as the cleanliness of water became a growing concern to US households‚ Brita’s success
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Oaks: Sage Publications. KOTTER‚ J. P. (1990). A Force for Change. New York: The Free Press. KOTTER‚ J. P. (1990). What Leaders Really Do. Harvard Business Review‚ 85-96. KOTTER‚ J. P. (1996). Leading Change. McGraw Hill. LEVITT‚ T. (1960). Marketing Myopia. Harvard Business Review‚ 24-47. MCSHANE‚ S.‚ & OLEKALNS‚ M. &. (2010). Leadership in the organisational settings. In: S. MCSHANE‚ & M. &. OLEKALNS‚ Organisational Behaviour: on the pacific rim (pp. 454-488). Sydney: McGraw Hill. SHIH‚ G. (s.d.).
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GREEN TOYS INC. Market Segmentation It is a crucial key for the companies to adapt to their target customers’ needs‚ wants and values. Larsen (2010) stated that a company could not satisfy all customers in broad and diverse markets and hence divided the customers into segments. Then the company decided which segment they want to target. Marketing segmentation is‚ defined by Kotler and Armstrong (2005)‚ “dividing a market into distinct groups of buyers who have distinct needs‚ characteristics
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article=1064&context=w mjowl>. Clymer‚ Beth. "Why Human Trafficking Is a Men ’s Issue." Meet Justice. Meetjustice.org‚ 25 May 2011. Web. 11 Apr. 2012. <http://meetjustice.org/2011/05/why-human- trafficking-is-a-mens-issue/>. Chacon‚ Jennifer M. “Misery and Myopia: Understanding the Failures of U.S. Efforts to Stop Human Trafficking.” Fordham Law Review. 74 Fordham L. Rev. 2977 (2006)‚ 1 Jan. 2006. Web. 6 Mar. 2012. <http://ir.lawnet.fordham.edu/cgi/viewcontent.cgi?article=4173&context=flr>. Chacon
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misconceptions often dominate managers’ thinking about it: 1. The “big decision” myth. You turn to marketing research only when you have a major decision to make; otherwise it has little to do with the details of day-to-day decision making. 2. The “survey myopia” myth. With its random samples‚ questionnaires‚ computer printouts‚ and statistical analyses‚ marketing research is synonymous with field survey research. 3. The “big bucks” myth. Marketing research is so expensive that it can only be used by the
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What is service operation management? Covers the activities‚ decisions and responsibilities of operations managers in service organizations Responsible for: Service operation some of organizations resources (equipments‚ materials‚ staff‚ technology‚ whatever account 4 large proportion of organization’s total assets) customers(clients‚ patients) ‘processing’ their customers goods and services delivered to customers • From the customers’ perspective‚ service is the combination of the customers’
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describe the Inspector’s physical presence therefore creating dramatic impact. “He speaks carefully‚ weightily and has a disconcerting habit of looking hard at the person he addresses before actually speaking”‚ this is highly opposite to Birling’s myopia which foreshadows his scrutiny. As Mr Birling and the Inspector meet we can see Mr Birling almost at once trying to assert rank and pull fame by association “you know‚ Crofts Limited” and show experience trying to intimidate the Inspector “You’re
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