Cadbury Dairy Milk started way back in 1905 at Bournville‚ U.K.‚ but the journey with chocolate lovers in India began in 1948. Currently Cadbury India operates in five categories‚ which are Chocolate Confectionery‚ Milk Food Drinks‚ Candy‚ Gum and Snacks category. In the Chocolate Confectionery business‚ Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk‚ 5 Star‚ Perk‚ Éclairs‚ Celebrations‚ Temptations and Gems. Cadbury enjoys a value
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company a strong reputation throughout the United Kingdom and made it one of the country’s most popular brands. And this followed by the takeover of Cadbury by the US company Kraft which led to Thorntons being the largest independent chocolate and confectionery company in the United Kingdom. The tag line of the company: “The Art of Chocolatier” is proving its meaning. The stores offer premium and hand-crafted boxed chocolates‚ hampers‚ gift boxes‚ corporate gifts‚ and seasonal candies. The environmental
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Contents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product
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12 Analysis 13 Evaluation 13 Product 14 Price 14 Promotion 14 Place 15 SWOT Analysis 15 Recommendations 16 Bibliography 17 Introduction Kraft Group is a large‚ global snacks business‚ owning most of world’s well-known groceries and confectionery brands namely Kraft cheeses‚ Cadbury and Trident gum. Kraft’s early year begin with J.L Kraft establishing a wholesale
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TECHNOLOGY Nestle’s initiative advances new packaging technologies: packaging executives share their most significant innovations from the past year. Like pearls on a string‚ Nestle’s packaging innovations in foods and beverages add more than just beauty. They bring value and culture to the company’s popular and successful brands. Nestle has been bold in embracing new packaging ideas‚ often being an early adopter of promising new technologies: * It was first to commercialize the Tetra Recartretortable
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Swiss multinational nutritional‚ snack food‚ and health-related goods company headquartered in Vevey‚ Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food‚ bottled water‚ breakfast cereals‚ coffee‚ confectionery‚ dairy products‚ ice cream‚ pet foods and snacks. 29 of Nestlé’s brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion)‚ including Nespresso‚ Nescafé‚ KitKat‚ Smarties‚ Nesquik‚Stouffer’s‚ Vittel‚ and Maggi. Nestlé has around
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a quad-copter. The project was completed by using the microcontroller 8051‚ wireless camera etc. WORKSHOPS / CERTIFICATIONS/ SEMINARS PDLC from IDTR‚ Jamshedpur‚ November 2012 Networking from Jetking‚ Kota‚ September 2012 ROBOTICS from BRICKS‚ Kanpur‚ August 2012 EXTRA CURRICULAR ACTIVITIES Participated in: ICARUS‚ Lovely Professional University‚ 2012 Inter School Chess competition‚ Prabha Gyan Peeth School‚ 2010 Solo Dance Competition‚ Prabha Gyan Peeth School‚ 2009 AWARDS AND HONOURS First Prize
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J‚ Associate Professor‚Dept of Food Chemistry College of Food Science and Technology‚ Bapatla Theory Lecture Outlines 1. History of Bakery and Confectionery - Present Trends - Prospects - Nutrition facts of 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. Bakery& Confectionery goods Raw materials used in Bakery - Flour - Types of flour - Flour characteristics - Water Sources - Functions - Usage of Water; Salt - Role of Salt
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the company Upstream Suppliers S.no. | Supplier Name | Material Supplied | 1 | Steel Authority Of India (SAIL)‚ Jammu | EQ wire rod IS 2879 | 2 | Indian Rare Earths Ltd.‚ Ganjam Orissa | Rutile sand‚ TiO2 | 3 | Apollo Extrusion (P) Ltd.‚ Kanpur ‚ UP | Low carbon Ferro Manganese powder | 4 | Kandpal Chemicals‚ Delhi | Cellulose powder | 5 | Vasundra Minerals‚ Bhilware | Various mineral powder | 6 | Noble Alchem (P) Ltd.‚ Bhiwani | Pot silicate | 7 | Local Manufacturers‚ Jammu | Packing
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drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices‚ Carbonated Drinks‚ Confectionery‚ Snacks‚ and Spices to even Dairy products. Today‚ “PRAN” its authentic refreshing juice drinks products‚ but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our
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