experiencia propia. Esquema general 1. 2. 3. 4. Visión general de Zara Análisis del macroentorno Análisis del microentorno Análisis de la empresa 1. 2. Marketing Estratégico Marketing Operativo 1. Visión general Formato principal del Grupo Inditex Nacida en 1975 en La Coruña‚ creada por A. Ortega Actividad: moda y complementos. Sector: producción y distribución textil. Tamaño: más de 1000 tiendas en 68 países. Instalaciones principales Arteixo (A Coruña) Arteixo y Zaragoza Otros centros
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COMPANY DETAILS GLOBALLY A Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. ZARA was founded in the year 1975. Is one of major selling brand of the biggest fashion retailer "INDITEX". Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. - Taken from Wikipedia. Zara has resisted the industry-wide trend towards fast fashion production to low-cost countries. Perhaps its most unusual strategy was policy of zero advertising;
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this industry matters much more than just price; variety‚ speed‚ brand and quality has a big influence on success. As in every business‚ there are companies which underline the power of innovation and entrepreneurship. One of these companies is Inditex‚ which was established by Amancio Ortega Gaona in 1963. The company has 8 brand groups. One of these is ZARA‚ well known brand in many countries all around the world. To start with a PEST analysis‚ we need to mention that company is established
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INDITEX 2012 2011 ROI 24‚18% 23‚01% PMR 19‚55% 18‚29% ATOR 1‚24 1‚26 ROE 36‚91% 34‚32% ROD 0‚32% 1‚06% In this report we are comparing two of the biggest clothing companies H&M and INDITEX by using profitability ratios for making a financial statement analysis. We will state opinions in regard to the previously analyzed figures and comment on them. The overall profitability (ROI) is 23‚01% in 2011 and 24‚18% in 2012. So the ROI is showing an increase
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Broad Differentiation Some important tactics necessary to gain and maintain perceived uniqueness: 1. Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design
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Zara is a Spanish clothing and accessories retailer‚ founded in 197 by Amancio Ortega. Zara has now became possibly the most innovative retailer in the world. By the end of the year 2011‚ Zara has reached 82 markets globally with a network of 1.830 stores. Zara’s secret of successful fast fashion business model is mostly about their responsive buyer driven supply chain. The customer plays an active role in the business model. Design and production activity begins with customer demand and retail
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The Leslie Fay Companies‚ which is a manufacturer of women’s apparel‚ was founded by Fred Pomerantz. The company is based out of New York‚ and Fred Pomerantz made the company public in 1952. However‚ Fred Pomerantz ended up taking the company back to a private entity for a few years in the 1980’s due to a buy out from his son John Pomerantz. The Leslie Fay Companies became public again in 1986. After John Pomerantz had taken over the company‚ profits started skyrocketing even though the
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Contents Introduction 2 Business Concept 2 Four Perspectives of Operation Strategy 2 Top-Down versus Bottom-Up Perspective 3 Top-Down Perspective 4 Bottom-Up Perspective 4 Market Requirement versus Operations Resources 4 Market Requirement Perspective 5 Operation Resources Perspective 5 Conclusion 5 Reference 6 Introduction Zara is a Spanish fashion and accessories retailers that founded in 1975 by Amancio Ortega and Rosalia Mera (Ledesma‚ 2013). Zara designs‚ manufactures
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OPER 1027 Term 1 Assessment Case study 1-Capacity Planning in Zara Zara is one of the famous brands of the Spanish retail group. It sells up-to-the-minute ’fashionability’ at low prices‚ in stores that are clearly focused on one particular market. (Slack‚ Chambers‚ Betts‚ & Johnson‚ 2006) The first store opened almost by accident in 1975 due to a large pyjamas order cancellation. But now‚ the holdings group included Zara and the other branded chains Pull and Bear and Massimo Dutti‚ which have over
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ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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