optimum method for analysing Innocent Drinks micro environment is by utilising Michael Porters 5 forces model (Porter‚ 1980). Threat of existing rivalry Existing rivalry is a substantial threat to Innocent Drinks. The intensity of current rivalry is high. There are numerous rivals already within the smoothie/juice industry in the UK each with loyal fan bases‚ and similar market share meaning profits are shared and there is difficulty for Innocent to dominate. Innocent have significant competition
Premium Marketing
INTRODUCTION In this report I will be further discussing about the market research of Sandwich Delight in Detail. I will be analysing the data I obtained from both primary and secondary researches to discuss about the demands for my business and whether my chosen business will succeed in future. I will be also looking at the appropriateness of the research methods and the sampling methods. Analysis of questionnaire (primary research) As part of my market research for the Sandwich Delight I used
Premium Customer service Food Marketing
Richard Reed Richard‚ 38 is the co founder of Innocent Drinks‚ the brand of smoothies and vegetable pots that has grown its turnover from £400‚000 to £165m in 12 years – a phenomenal achievement that Reed says has been made possible from “good decisions‚ hard work and a huge dose of serendipity”. After studying Geography at Cambridge University‚ Reed went on to work for an advertising agency as an account manager. The three founders of Innocent Drinks - Adam Balon‚ Jon Wright and of course
Premium Entrepreneurship Full-time Entrepreneur
STARBUCKS CORPORATION Group members Abhimanyu Daga 02 Anusha Thakur 09 Bhumi Shah 16 Keshav Modi 23 Movit Ramwani 29 Niharika Sharma 35 Company background •The largest coffeehouse company in the world •16‚635 stores in 49 countries‚ including 11‚068 in the United States‚ nearly 1‚000 in Canada and more than 800 in Japan. •Sells various products from coffee to icecream •Markets products from mugs and tumblers to music and films •Expansion spree in the 1900’s and the first half of 2000’s •Overseas
Premium Starbucks Coffee
Why have McDonald’s super-sized co-branding? In this essay‚ we seek to give a balanced informative diagnosis of how in recent years McDonald’s have tried to recreate and re-sculpt its brand image in the mindset of its customers and society as a whole. In particular‚ we want to focus our attention on how McDonald’s has adopted the marketing strategy known as co-branding to draw on the benefits of already well-established brands. “Despite being in the midst of an obesity crisis‚ it has done little
Premium Brand Brand equity
Marketing Plan for Innocent Ltd Introduction: Innocent Ltd was launched fourteen years ago‚ which is the UK and Europe’s number one smoothie brand. They sell natural‚ healthy products in from its smoothies in little bottles and big cartons.The team has grown from 3 to 2000 people who work across Europe (with products available in 15 different countries. They turn over £200 million each year. Nowadays‚ innocent is thinking of starting its new business in China. This marketing plan tends to analyze
Premium Marketing
Introduction This assignment will be based on an advertising campaign introduced by Innocent within the UK this advert was known as ‘super fruit’. With Innocent smoothie’s having been a UK based brand since the summer of 1998 when we had developed our first smoothie recipes Innocent drinks (2011) Innocent drinks has since then become the biggest smoothie brand within the UK. Growth of 14% on the previous year saw Innocent become the biggest smoothie brand in the UK with 75% of the market share. O ’Reilly
Premium Globalization Culture Advertising
This essay will show that “Public Relations is little more than the ‘promotion’ element of Marketing the Marketing Mix”. Highlighting the different strategies‚ objectives‚ tactics and tools used in Public Relations‚ in helping organisations. There are several definitions depending on the persons understanding of PR some example are “little more than image building” or “reputation management […] where by PR mops up the mess left by the unscrupulous business practises” (Robert L. Heath‚ 2005). Although
Premium Public relations Strategic management Santa Claus
more city residents are suffering from sub-health. To avoid the sequence of sub-health‚ conscious consumers demand more natural and healthier products. Innocent is a remarkable brand of healthy food. It is marked by the pure fruits ingredients and has become the market leader of fruit smoothies. Innocent targets young professionals and Innocent smoothies are popular as healthy drinks at lunch. However‚ from the target’s consideration‚ healthy drinks can’t fulfil their psychological needs namely stress
Premium Brand Brand management Branding
protecting business ideas a) The four sources of business ideas are ; Spotting trends and anticipating their impact. This is the process in which companies take if demand is high within a certain field/trend. E.g. Innocent Drinks decided to take a healthy approach by providing smoothies. This was to support the big trend within healthier lifestyles. Identifying a market niche. This is about noticing something that is missing within the market or something in which can be improved on. Copying Ideas
Premium Entrepreneurship Entrepreneur Marketing