References…………………………………………………………13 Introduction Innocent Drinks Company is the fastest emerging and favorite fruit smoothie brand producing company in UK .They sold their products in supermarkets‚ coffee shops and various other outlets. The team from three founders has expanded over 250 people and has grown from zero to 80% market share in UK and has a turn over more than £ 100 million every year and sells two million bottles of smoothies every week. It functions through eight fruit offices
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Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies market‚ 2001-06 14 Table 4 : UK value sales of smoothies by type‚ 2001-06 15
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evolution of the offer Situation and evolution of the demand The micro environment: Porter’s five forces › The offer › The consumers: segmentation › The distribution channels The competitors › Competitors › Tropicana: the leader › Innocent: the precursor Offer’s description: Marketing Mix 2 Marketing strategy › Segmentation › Target/social style › Positionning SWOT New market and opportunities › Smoothor: the smoothie creator The concept Marketing
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The start-up of Innocent Drinks is one of the best-known in the business world. In 1998‚ after leaving Uni‚ Richard Reed‚ Adam Balon and Jon Wright decided to try their own business‚ selling fresh fruit smoothies. They tried out recipes on friends‚ then spent £500 on strawberries and bananas‚ turned the fruit into smoothies‚ and sold them at a small music festival in London. At their stall they put up a big sign saying ‘Should we give up our jobs to make these smoothies?’ One bin at the front
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1.Introduction Following a 30% downturn in the UK smoothies market and a significant decline in market share‚ Innocent have commissioned a report evaluating the UK smoothie market that recommends a marketing plan for the Smoothies product range in the UK for the next two years. The objective of this report is to inform Innocent of the status of the current climate‚ and propose options to grow sales and market share. 2. Methodology This report is compiled primarily from secondary research. Quantitative
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From: Ahmed Hasan To: Craig Task: explain the role of promotion within the marketing mix for a selected product/service. Procedure: The Company that I will use for this marketing mix is innocent and their most popular product smooth orange juice and their smoothies. The product Basic product information: The product is basically a smooth orange juice made with natural orange and is organic‚ with benefits such as it ’s never sweetened‚ never concentrated‚ there are 11 juicy hand-picked
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optimum method for analysing Innocent Drinks micro environment is by utilising Michael Porters 5 forces model (Porter‚ 1980). Threat of existing rivalry Existing rivalry is a substantial threat to Innocent Drinks. The intensity of current rivalry is high. There are numerous rivals already within the smoothie/juice industry in the UK each with loyal fan bases‚ and similar market share meaning profits are shared and there is difficulty for Innocent to dominate. Innocent have significant competition
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INTRODUCTION In this report I will be further discussing about the market research of Sandwich Delight in Detail. I will be analysing the data I obtained from both primary and secondary researches to discuss about the demands for my business and whether my chosen business will succeed in future. I will be also looking at the appropriateness of the research methods and the sampling methods. Analysis of questionnaire (primary research) As part of my market research for the Sandwich Delight I used
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Richard Reed Richard‚ 38 is the co founder of Innocent Drinks‚ the brand of smoothies and vegetable pots that has grown its turnover from £400‚000 to £165m in 12 years – a phenomenal achievement that Reed says has been made possible from “good decisions‚ hard work and a huge dose of serendipity”. After studying Geography at Cambridge University‚ Reed went on to work for an advertising agency as an account manager. The three founders of Innocent Drinks - Adam Balon‚ Jon Wright and of course
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STARBUCKS CORPORATION Group members Abhimanyu Daga 02 Anusha Thakur 09 Bhumi Shah 16 Keshav Modi 23 Movit Ramwani 29 Niharika Sharma 35 Company background •The largest coffeehouse company in the world •16‚635 stores in 49 countries‚ including 11‚068 in the United States‚ nearly 1‚000 in Canada and more than 800 in Japan. •Sells various products from coffee to icecream •Markets products from mugs and tumblers to music and films •Expansion spree in the 1900’s and the first half of 2000’s •Overseas
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