Cafe Coffee Day – Brand Strategy in India Case Study Contents 1. Introduction 2. CCD – an established brand image in India 3. CCD’s wide network – the anytime‚ anywhere cafe 4. Exhibit 1: Total number of stores/cafes of Café Coffee Day and its competitors 5. 1996 – 2008‚ CCD’s first store launch to building a strong competitive advantage 6. Innovative formats to woo new customers 7. Reinforcing brand image with the cluster approach strategy 8. Company-owned
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socialization trends and technology exposure is indeed high due to insufficiency in the number of available computer services. To be able to fill these insufficiencies‚ we plan to make a business project that compliments to the latter problem. The objectives of the business project are: * To create a sustainable business project addressing the needs of the immediate consumers in computer-related services. * To have a competitive distinction against current competitors by emphasizing accessibility
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Executive Summary: Operations and processes are the activities of each organisation that drive their output. This assignment examines the operation and processes of the IT services of a semi-government organisation. It demonstrates the current state of the operations and provides comprehensive analysis of its processes. It demonstrates how the operations performance impacts the strategic outcomes of the organisation. The study further provides insights in the operations supply network configuration
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BURGER SNACK HAUZ SAN FERNANDO CITY‚ LA UNION (0918) 32-45-987 Alex Dy GENERAL MANAGER EXECUTIVE SUMMARRY Burger Snack Hauz is a locally owned snack house outlet that will be positioned as a sole proprietor business through the creative approach to the company’s image and detail presentation. Burger Snack Hauz will provide a combination of excellent food at value pricing‚ with fun packaging and atmosphere. Burger Snack Hauz is the answer to an increasing demand of snack-type fast food‚
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Lollacup Marketing Plan Table of Contents Company/Product Info Hanna Lim‚ President and Founder of Lollaland‚ who created Lollacup after realizing this frustration herself and wanting to create something of her own to solve the problem. She ended up with a valve-free‚ weighted straw sippy cup that allows infants as young as nine months old to easily and effectively drink from a straw‚ even if the cup is tilted. Lollacup is easy to use‚ easy to clean‚ safe (BPA-free and phthalate-free)
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Executive Summary Type of Business Nature Gran Empreza company is a retail and manufacturing company who produce the product at the same time we sell it to the market. We focus in the quality and changes of the product for the improvement and having an edge in competitors. Our Company Name Our Company name is Gran Empreza came from the Latin word which means Big Company. We use this name in different reasons such as (1) forecasting and seeing this product in bigger picture. (2) From simple
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Executive summary The liquid filled chewing gum is a product that is currently in our pipeline. For this product‚ we already approached an expert research and prepared rough estimates of the investment required‚ the production capacity and production cost‚ the projected sales and the projected profits for five years. Using these data we have prepared a Business Plan for the product‚ which was named as "FOO Splash Gum". The report starts with the analysis of the industry. Then we
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Just-A-Shore Away Lounge & Restaurant Executive Summary Just-A-Shore Away Lounge & Restaurant is a 30 seat fine-dining restaurant with a 15 seat lounge that focuses on healthy yet tasteful seafood dishes with influence of many countries. It will be located in the rapidly expanding‚ City of Progress‚ Enterprise‚ Alabama. In Enterprise Alabama the citizens are fond of seafood and are eager for a fine-dining seafood restaurant. The average person in the U.S. consumes about 14 pounds
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purpose-built mass – production brewery in Britain. Yet if 1750 marks the appearance of Whitbread as a force in British culture and business‚ the year 2001 must be considered the date of the company revival. Whitbread is the UK’s largest hotel and restaurant group controlling market – leading businesses in boarding house and eating place sectors. Andy Harrison‚ who will be Chief Executive Designate of Whitbread PLC when he joins
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EXECUTIVE SUMMARY Statement of the Problem Merck & Co.‚ Inc.‚ a leading pharmaceutical company‚ faces the threat of the patents of its most popular drugs expiring in 2002. The only way to counter the loss of sales from these drugs going off patent is to develop new drugs in order to refresh the company’s portfolio. LAB Pharmaceuticals‚ a small pharmaceutical company who specializes in the treatment of neurological disorders‚ has approached Merck with the opportunity to license Davanrik‚ a new
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