CHAPTER - I INTRODUCTION 1.1 INTRODUCTION Both the domestic and foreign arrivals have shown a rapid increase with India emerging as a vibrant and varied tourist destinations. The domestic tourism industry grew at a rate of 10.7 % in whereas foreign arrivals at 8.1% in 2010 (Indian Tourism Statistics‚2010). To feed this splurge in arrivals hotels are booming across India and this most importantly has not been restricted to just metros. Even second tier cities like Bhopal‚ Amritsar‚ Surat‚ Ranchi
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Services Research‚ 1 (3)‚ 262–74. Wathne‚ Kenneth H.‚ Harold Biong‚ and Jan B. Heide (2001)‚ “Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects‚” Journal of Marketing‚ 65 (April)‚ 54–66. Wedel‚ Michel and Wagner A. Kamakura (1999)‚ Market Segmentation: Conceptual and Methodological Foundations. Boston: Kluwer Academic Publishers. Weitz‚ Barton A. and Sandy D. Jap (1995)‚ “Relationship Marketing and Distribution Channels‚” Journal of the Academy of Marketing Science
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choice”‚ Journal of Money‚ Credit‚ and Banking‚ Vol. 33 No. 2‚pp. 216-34. Humphreys‚ D.‚ Pulley‚ L. and Vesala‚ J. (1996)‚ “Cash‚ paper‚ and electronic payments: a cross-country analysis”‚ Journal of Money‚ Credit‚ and Banking‚ Vol Mittal‚ V. and Kamakura‚ W.A. (2001)‚ “Satisfaction‚ repurchase intent‚ and repurchase behavior: investigating the moderating effect of customer characteristics”‚ Journal of Marketing Research‚ Vol Mittal‚ V.‚ Kumar‚ P. and Tsiros‚ M. (1999)‚ “Attribute-level performance
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Market structures Analysis- Term Paper INTRODUCTION Generally the concept of market structures can be essential to marketing and economics. Both emphasize the environment in which these companies operate and its importance it has on strategic decision making. Economics is more concerned about the degree of market competition and the pricing strategies of these firms. Marketing‚ on the other hand‚ concentrates its focus on consumer behaviour. Basically there are four major market structures
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Table of Contents 1. Introduction: 3 2. Development Of A Conceptual Framework For Brand Loyalty: 4 2.1. Defining Brand Loyalty: 4 2.1.1. Behavioral Intent: 6 2.1.2. Trust And Loyalty: 7 2.1.3. Situational Loyalty: 7 2.2. Categorizing Loyalty Types: 8 3. Brand Love: 10 3.1. Limitations Of Extant Brand Love: 10 3.2. Brand Love As An Emotion Versus A Relationship: 10 3.3. Assuming The Equivalence Of Brand Love And Interpersonal Love: 10 4. A Temporal Analysis Of Behavioral Brand Loyalty: 11
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Samsung Group Timeline and History Samsung’s beginnings (1938 ~ 1969) On March 1‚ 1938‚ founding chairman Byung-Chull Lee started a business in Taegu‚ Korea with 30‚000 won. At first‚ Mr. Lee’s little business was primarily in trade export‚ selling dried Korean fish‚ vegetables‚ and fruit to Manchuria and Beijing. But in just over a decade‚ SAMSUNG - meaning literally "three stars" in Korean - would have its own flour mills and confectionery machines‚ its own manufacturing and sales operations
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Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory Shelby D. Hunt & Dennis B. Arnett Abstract Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that‚ to achieve competitive advantage and‚ thereby‚ superior financial performance‚ firms should (1) identify segments of demand‚ (2) target specific
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C H A P T E R • • • • 4 Branding‚ brand equity‚ and brand extensions Woody G. Kim Handbook of Hospitality Marketing Management Introduction Brand management is a topic of considerable interest for both academia and industry. Building and managing strong brands is considered to be one of the crucial tasks of brand managers for the success of any hospitality and tourism organization. Strong brands provide a series of benefits to service firms‚ such as greater customer loyalty and higher
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CELEBRITY ENDORSEMENTS Jake Barnett‚ Alyssa Carchietta‚ Bobby Turner‚ Lauren Yoia‚ Nancy Zacharacis Table of Contents 2 Pages Introduction section ……………………………………………………………………. 3 Literature review …………………………………………………………………… 4-11 Research question/hypotheses…………………………………………………..… 11-13 Method ……………………………………………………………………………. 13-14 Analysis ……………………………………………………………………….….. 14-15 Discussion ………………………………………………………………………… 15-16 Limitations …………………………………………………………………………… 17 References
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[pic]Tsunami From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search For other uses‚ see Tsunami (disambiguation). [pic] [pic] A destroyed town in Sumatra after being hit by a tsunami‚ caused by the 2004 Indian Ocean earthquake A tsunami (plural: tsunamis or tsunami; from Japanese: 津波‚ lit. "harbor wave";[1] English pronunciation: /suːˈnɑːmi/ soo-nah-mee or /tsuːˈnɑːmi/ tsoo-nah-mee[2])‚ also called a tsunami wave train‚[3] and at one time referred to as a tidal wave‚ is a series
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