CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing‚ 2010 The Executive Business School‚ Bournemouth University Electronic copy available at: http://ssrn.com/abstract=1802531 4243123 MS MMF AMIT KUMAR Acknowledgement First of all‚ I would like to express my gratitude to Bournemouth University for giving me an opportunity to pursue Masters in my field of studies. I am heartily thankful to my supervisor
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------------------------------------------------- Toilet paper From Wikipedia‚ the free encyclopedia For other uses‚ see Toilet paper (disambiguation). | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (November 2010) | A roll of toilet paper. Toilet paper and toilet paper holder. Toilet paper is a soft tissue paper product primarily used for the cleaning
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Zen and the Art of Organizational Maintenance Ronald E. Purser San Francisco State University rpurser@sfsu.edu ABSTRACT This paper draws from the “Zen arts” as a means for reimagining management as a mindful practice known as “organizational maintenance.” Zen Buddhism has had a profound influence on Japanese arts— such as calligraphy‚ sumi-e drawing‚ the tea ceremony‚ landscape garden design‚ archery‚ and Haiku poetry. The Zen aesthetic‚ often referred to as wabi sabi‚ and its associated notions
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Impact of Celebrity Endorsements on Brand Image Debiprasad Mukherjee* August 2009 * Debiprasad Mukherjee is a Business Process Management Consultant in IT Telecom domain. He has experience of working with Siemens‚ IBM‚ and Tech Mahindra in India and abroad. He holds Post graduation in Management from Indian Institute of Social Welfare & Business Management‚ India and Bachelor in Technology in Electrical Engineering. His areas of interest are Brand Management‚ Consumer Behavior‚ Advertisement‚ Customer
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HISTORY TIMELINE WORLD HISTORY TIMELINE FROM ANCIENT HISTORY TO 21ST CENTURY COPYRIGHT © 2010 - www.ithappened.info Table of Contents Ancient history .................................................................................................................................... 4 100‚000 to 800 BC........................................................................................................................... 4 800 BC to 300 BC...............................................
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Magdalini Soureli. CROSS-SELLING FINANCIAL SERVICES TO SMALL AND MEDIUM ENTERPRISES VIA E-BANKING PORTALS (RESEARCH-IN-PROGRESS) Wittmann‚ Georg‚ ibi research at the University of Regensburg‚ Universitätsstrasse 31‚ 93040 Regensburg‚ Germany. Kamakura‚ W.‚ Ramaswami‚ S.‚ & Srivastava‚ R. (1991). Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services. International Journal of Research in Marketing‚ 8‚ 329-49. Kim‚ B. D.‚ & Kim‚ S. O. (1999). Measuring
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References: Aaker‚ L.J. (1997)‚ “Dimensions of brand personality”‚ Journal of Marketing Research‚ August‚ pp Agarwal‚ J. and Kamakura‚ W.A. (1999)‚ “Country of origin: a competitive advantage?”‚ International Journal of Research in Marketing‚ Vol Alden‚ D.L.‚ Steenkamp‚ J.E.M. and Batra‚ R. (1999)‚ “Brand positioning through advertising in Asia‚ North America‚ and Europe: the role
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The Influence of Customer Satisfaction and Switching Costs on Customer Retention: A Survey of Retail Internet Banking Users in Hong Kong WONGChjBo BSc(Hons)‚ MBA‚ MA‚ MSc Student ID No. 9911675L International Graduate School of Management Division of Business and Enterprise University of South Australia A Thesis submitted in total fulfillment of the requirements for the degree of Doctor of Philosophy in Business and Management 24 January 2005 TABLE OF CONTENTS Page No.
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A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
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Staff and students of the University of Glamorgan are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence which allows you to: • • access and download a copy; print out a copy; This Digital Copy and any digital or printed copy supplied to or made by you under the terms of this Licence are for use in connection with this Course of Study. You may retain such copies after the end of the course‚ but
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