BCG Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo
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ZONG ( Su b Kah Do) . VISION “Making communication exciting” 45 THE UNIVERSITY OF LAHORE ZONG ( Su b Kah Do) . MISSION “To be the leading mobile operator of Pakistan by continuously innovating and offering exceptional quality services to be good corporate citizen and envoy of friendship between china and Pakistan core value. Responsibility makes perfection” 45 `` THE UNIVERSITY OF LAHORE ZONG ( Su b Kah Do) . Introduction • ABOUT ZONG Zong is the first
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for the Boston Consulting Group (BCG) to design the matrix in 1970‚ which has since become one of the most widely used portfolio analysis models. Companies use BCG analysis in brand marketing‚ product management‚ portfolio and strategic management to help them develop their various businesses or products. It involves classifying products into four (4) categories based on two (2) dimensions which are their relative market share and market growth rate. Question 1. Dogs: hold low market share compared
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1 - Introduction 1 Heinz In India 2 Chapter – 2 Formulation 3 Mission 4 Objectives 5 Vision 5 Porter’s Five Forces Model 9 Competitors Profile Matrix 11 External Factor Evaluation Matrix 13 Internal Factor Evaluation Matrix 15 VRIN Analysis 17 McKinsey 7s Framework 19 SWOT Analysis 21 BCG Matrix 23 Quantitative Strategic Planning Matrix 25 Ansoff’s Matrix 26 Chapter – 3 Implementation 28 Resource Commitment 29 Organizational Structure 29 Marketing Policies 30 Financial Issues 31 Shared Values 31
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BCG MATRIX‚ GE FOR A PRODUCT PORTFOLIO ERUKULLA SURESH -138919 SCHOOL OF MANAGEMENT‚ NIT WARANGAL SUBJECT: MARKETING ENVIRONMENT AND ANALYSIS ASSIGNMENT-2 SUBMITTED TO DR.RITANJALI MAJHI‚ ASSISTANT PROFESSOR‚ SOM ON 9TH OCTOBER 2013 ABSTRACT BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth
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BCG Matrix of Hindustan Unilever regarding its Products with proper reasons for the same BCG Matrix of Hindustan Unilever [pic] BCG analysis is mainly used for Multi Category / Multi Product companies. All categories and products together are said to be Business portfolio. Thus‚ the various entities of your business portfolio may move forward by a different pace and with a different strategy. The BCG analysis actually helps you in deciding which entities in your business portfolio are actually
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THE BCG MATRIX Introduction: * Imagine that you’re reviewing your organization’s products. You need to decide which ones you should focus investment on. * One of the products is doing well financially. However‚ demand has fallen‚ and this trend looks set to continue. * Another product is also doing well‚ but it’s in a new market‚ and needs a lot of cash to support it. Should you continue investing in it? * And another product is barely profitable‚ although its market is growing
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out to its customers each week? 70000 packages are sent out each week to its online customers. 4. Using the case study‚ explain how the Product life cycle works. The product lifecycle has a number of stages‚ research and development‚ introduction‚ growth; maturity and decline. With ASOS being an international company‚ this means that its products can be sold continuously all year round as there are different seasons worldwide. E.g. in the UK it is winter‚ whereas in Australia it would be summer. Hence
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ABBOTT GLOBAL ABBOTT PAKISTAN Product Portfolio 4 Pharmaceutical Products Nutritional Products Diagnostics Service Diabetes Care Product Portfolio against B.C.G Matrix 6 Strategical Analysis 7 Conclusions 8 Product Portfolio against B.C.G Matrix: Question Marks Stars Market Growth Rate Diagnostics Services (Biggest Competitors Johnson & Johnson‚ Roche) Nutritional Products (Biggest competitor Nestle) Dogs Cash Cows Diabetes Care (Biggest
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PLACE Ülker Kellogg Ulker who owns the most largest distribution network in Turkey‚ lays the foundations of this success in 1960’s. Ulker applies direct selling for her distribution (place) strategy.Ulker uses vertical marketing integraton. As another advantage of Ülker is she uses her own distribution fleet instead of forcing craft to go to the wholesalers and buy her products. By means of this‚ not also she helps the craft but also she makes sure that her products are reached to the consumers
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