SERVICE QUALITY PERCEPTIONS IN FAST-FOOD RESTAURANTS IN PAKISTAN Abstract People spend regularly on food items throughout the world and they prefer different tastes as in their cultures‚ the people of south Asia usually love spicy foods but many fast food and Chinese restaurants have also developed their business in the region providing high quality foods and developing their brands in the region. There are many fast food restaurants in Pakistan facilitating their customers with variety of
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IMPACT OF GLOBALIZATION IN HIGHER EDUCATION Globalization is a phenomenon which has become common and already attracted broad attention in the world in recent years. It offers extensive opportunities for every country in the world to develop their economy‚ improve their regime‚ enrich their culture‚ and update their technology and so forth. Education is undergoing constant changes under the effects of globalization. The effects of globalization on education bring rapid developments in technology
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Demographic profile of respondents Table 1 Demographic profile of respondents Sex (n=45) Age (n=45) Education (n=45) Male 51.1% Female 48.9% 60 years 6.7% Uneducated 4.4% Primary‚ middle‚ high school graduate 6.7% Collage graduate 13.3% University graduate 53.3% Advanced degree 22.2% Monthly income (n=45) Length of Beijing (n=45) 10001 6.7% >50000 2.2% 10 years 8.9% >20 years 37.8% N stand for number
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A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization Abstract McDonald’s is the greatest fast food chain in the world‚ its company sales and operate income was largely exceeded KFC on a global scale‚ but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy‚ emphases on finding the similarities and differentiations from “Seven P Formula” and finally makes
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sustainable growth every year. Besides that‚ they also committed to customers satisfaction by offering high quality product with excellent services and good value. KFC also take great pride in serving each other to become the best service provider in worldwide. Moreover‚ Question 2 Organization structure KFC adapted their traditional structure of their outlets that other food chains following. There is one general manager‚ the outlet is leaded by the manager and assisted
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basis for action. KFC‚ being one of the world’s most recognizable brands‚ has its own internal strengths and weaknesses and external opportunities and threats‚ which are identified and analyzed below. ’Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and the third largest fast-food chain in 2000’ (Krug 2001‚ cited in Thompson and Strickland 2003‚ p. C-203). The statement suggests that the brand-name image or the company reputation of KFC is very strong. Such
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reality. EXECUTIVE SUMMARY This report focus on KFC focused on its marketing strategies‚ its marketing environment‚ demographic factors and marketing factors. The report is designed to provide details on how KFC has implemented the marketing mix to its brand and how it can be improved. Additionally this report includes a research which gave insights regarding KFC. With the development of world economy‚ KFC will surely face many new competitors in the future. Simultaneously‚
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... 6 2.2 The future is Managing competitiveness in the FMCG industry .......................................................... 8 2.3 Strategic response to grab the opportunities in the FMCG sector as a result of increasing disposable income in Srilanka ................................................................................................................................. 11 2.4 How will marketing going to change?.........................................................................
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as they want. No1: Developing market for “VEGE CHIPS” Our target market is two different countries Srilanka and Canada. These two countries are different from each other. They are totally different in socially and culturally. So our target market also different for these two countries. Country profile Srilanka: Population 21‚481‚334 (July 2011 est.) Age structure 0-14 years: 24.9% (male 2‚705‚953/female 2‚599‚717)
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Inference on above comparison. |Comparison between Srilanka and Maldives on economic facts and figures | | |Factor |Maldives |Srilanka |Inference
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