"Kotler ch 1 jetblue company case 14th edition" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 50 - About 500 Essays
  • Good Essays

    Jetblue

    • 797 Words
    • 4 Pages

    1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company’s 10-K/A filing with the SEC‚ JetBlue’s strategy for success is product leadership with customer value proposition. As a matter of fact‚ this is JetBlue’s core strategy‚ "provides high-quality customer service at low fares primarily on point-to-point

    Premium Southwest Airlines Lufthansa Aircraft

    • 797 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Jetblue

    • 3739 Words
    • 15 Pages

    I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its

    Premium Lufthansa Airline Southwest Airlines

    • 3739 Words
    • 15 Pages
    Better Essays
  • Satisfactory Essays

    Chapter 8: Identifying Market Segments and Targets GENERAL CONCEPT QUESTIONS Multiple Choice 1. In ________ marketing‚ the seller engages in the mass production‚ mass distribution‚ and mass promotion of one product for all buyers. a. group b. mass c. general d. segmented e. differentiated Answer: b Page: 226 Difficulty: Medium AACSB: Analytic Skills 2. The argument for ________ marketing is that it creates the largest potential market‚ which leads

    Premium Marketing

    • 3536 Words
    • 15 Pages
    Satisfactory Essays
  • Good Essays

    Jetblue Case Study

    • 1027 Words
    • 5 Pages

    JetBlue was established with a goal to make itself a leading low-fare‚ low-cost passenger airline by offering customers high-quality customer service and a differentiated products. During a period when all major airlines were posting losses and going out of business‚ JetBlue emerged successful and posted profits in its first year of operation in 2000. In this case we will analyze the competitive strengths of JetBlue that helped it achieve its goals‚ and the possible internal and external

    Premium Airline Low-cost carrier Southwest Airlines

    • 1027 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit

    Premium Marketing

    • 8364 Words
    • 34 Pages
    Powerful Essays
  • Powerful Essays

    Jetblue

    • 2885 Words
    • 12 Pages

    Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 Part 5:Problems and Solutions ……………………………Page 13-14 Part 6: Recommendation …………………………………Page 14-15 Part 1: Introduction JetBlue Airlines Corporation was established on February‚ 1999 by David

    Premium Southwest Airlines Low-cost carrier Airline

    • 2885 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Jetblue

    • 1443 Words
    • 6 Pages

    JetBlue Airways “Before” & “After” JetBlue Airways “Before” & “After” Project Outline Group A/Academic Group 10 Project Outline Jet blue – Competitive advantage Use of IT by JetBlue IT to create competitive advantage a. Ticket sales moved to online system through user-friendly website (www.JetBlue.com) or electronic ticketing (kiosks at the airport) led to: * Decreased costs required for on-call reservation and * Saved on enormous amount in travel

    Premium John F. Kennedy International Airport Lufthansa

    • 1443 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Jetblue Case Analysis

    • 1125 Words
    • 5 Pages

    JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe‚ reliable and low cost-airline. Neeleman managed to achieve this partially by hiring

    Premium Low-cost carrier Southwest Airlines Lufthansa

    • 1125 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Jetblue Case Study

    • 1890 Words
    • 8 Pages

    JetBlue Study New York based JetBlue Airways Corporation‚ entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday‚ February 14‚ 2007‚ when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast‚ and it forced them to give

    Premium Southwest Airlines Lufthansa

    • 1890 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Jetblue Ipo Case

    • 1016 Words
    • 5 Pages

    Business Finance Policy: FINA 380-01 Dr. William Brent February 3rd 2009 JetBlue Airways: IPO Valuation Table of Content I. Statement of Problem II. Alternative Solutions III. Analysis of the Alternatives IV. Final Recommendation V. Appendix I. STATEMENT OF THE PROBLEM David Neeleman‚ CEO of JetBlue Airways and his management team have realized that JetBlue is still making profit despite the many challenges facing the airline industry after the September

    Premium Stock Stock market Weighted average cost of capital

    • 1016 Words
    • 5 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50