MARKETING PROJECT Prof. Kiran Sharma MARKETING PROJECT Prof. Kiran Sharma INSTANT SNACKS INSTANT SNACKS By- Anuraag Boob Richa Garg Sohail Jain Priyal Shah Saurabh Sharma Ruchi Vyas INDIAN SNACKS INDUSTRY Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a Small quantity of food eaten between meals or in place of a meal. Snack food
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Member Name] [Team Member Name] [Class] [Semester] [Instructor Name] [Date] Contents TEDHA HAI PAR MERA HAI – KURKURE 3 INDIAN SNACKS BY PepsiCo. 3 PRODUCT 3 MARKET SUMMARY 3 MARKET ANALYSIS 6 COMPETITOR ANALYSIS 6 NEW ENTRANTS 7 COMPARISON OF COMPETING PARAMETERS 7 COMPETITOR ANALYSIS CONCLUSIONS 8 SOURCE 9 TEDHA HAI PAR MERA HAI – KURKURE INDIAN SNACKS BY PepsiCo. PRODUCT “Kurkure”‚ unlike potato chips or namkeens‚ is a purely corn-based product‚ with a spicy flavoured Masala Munch made of
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International Business Project Report on Manufacturing & Costing of “Kurkure” Submitted By – Abhishek Puri (12020241108) Ankit Papriwal (12020241111) Ashwarya Jain (12020241048) Mukul Garga (12020241148) Tanay Tejasvi (12020241070) Kurkure is the brand of PepsiCo under its Frito-Lay Indian division. The product is available in different exciting and tasty flavors. February 25‚ 2013 PROJECT REPORT ON MANUFACTURING & COSTING OF “KURKURE” “PepsiCo- The Market Leader PepsiCo is a global food and
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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cheeselings segment but Musst Sticks and Musst Chips will directly compete with the likes of Kurkure and Bingo! The company has made an initial investment of Rs 10 to Rs 15 crore for the new snack brands and will dedicate 10 per cent of their sales to below-the-line promotions. The organised snack market is worth over Rs 2‚000 crore and has two big players in the form of FritoLay India with brands such as Lays‚ Kurkure etc and ITC with its Bingo! brand. There are also brands like Haldirams‚ Balaji etc as
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Kurkure’s Innovative Marketing Strategies Abstract: In 2010‚ Kurkure‚ a snack brand of Frito-Lay in India‚ launched yet another offering in the market‚ the Funjabi Kadhai Masala. Over the years‚ the company had launched various products under this brand and also backed these up with innovative marketing campaigns. Encouraged by the growing popularity of Kurkure among Indian consumers‚ the company also had plans to launch its products in Western countries. Would the product receive the same
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SWOT ANALYSIS OF FRITO-LAYS KURKURE ACKNOWLEDGEMENT This project comes out to be a great source of learning and experience. A lot of effort has been put by various people to make this project a success. This has greatly enhanced our knowledge about FMCG market in India. We greatly acknowledge our indebtness to Prof. Ashok Kumar‚ for helping us throughout this project and for providing us in-depth knowledge. This project is acumination of efforts of our entire team whose sincere
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* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
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epsiCo launched Kurkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organised and unorganised players. In this period the brand also overcame some challenges including allegations that the snack was unhealthy. The case study looks at how PepsiCo managed to grab and retain the market space. When it comes to describing the 15-year-old brand Kurkure‚ the Rs 1‚000-crore snackbrand of PepsiCo India‚ the old-timers often talk of luck. One
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Favourite advertisements: “Cadbury Diary Milk “chocolates Objective of Advertising : • Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions‚ in order to encourage them to purchase diary milk and recommend to others. • It’s a persuasive advertising -: its
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