community in Lower Saxony‚ together with the construction of a whole town (Wolfsburg). Among the first major producers (the number of small-scale car builders reached 150 in the 1920s) were Mercedes-Benz‚ Opel (since 1927 part of General Motors) and BMW. At the end of World War II‚ the car industry was virtually destroyed. Rebuilding began in the West‚ with concentration processes which squeezed-out many small firms. New assembly and components plants (for example‚ Opel in Bochum) were erected by surviving
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Porsche Changes Tack Yes‚ of course‚ we have heard of shareholder value. But that does not change the fact that we put customers first‚ then workers‚ then business partners‚ suppliers and dealers‚ and then shareholders. Dr. Wendelin Wiedeking‚ CEO‚ Porsche‚ Die Zeit‚ April 17‚ 2005. Porsche had always been different. Statements by Porsche leadership‚ like the one above‚ always made Veselina (Vesi) Dinova nervous about the company’s attitude about creating shareholder value. The company was a
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Wright. The headquarters of Tesla Motor located in Palo Alto‚ California‚ USA. Tesla has served in many countries‚ such as United States‚ Canada‚ Japan‚ Australia‚ New Zealand. Tesla Motors first gained widespread attention by producing the Tesla Roadster‚ the first fully electric sports car. The company ’s second vehicle was the Model S‚ a fully electric luxury sedan. Tesla also markets electric powertrain components‚ including lithium-ion battery packs‚ to automakers‚ including Daimler and Toyota
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economical transport‚ character and fun all together. This was the first car in the world with a transverse engine and front-wheel drive‚ a concept that is still being used. The Mini was produced in the same way for 40 years (Simms‚ 2008). In 2001‚ BMW (which had the trademark rights of Mini) launched a new model‚ “New Mini”. This was very successful and was well favored by the customers‚ because it still have the icon contained the old stylish car‚ but with a new look. The researcher has noticed
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Tesla Motor‚ Inc. possesses a variety of issues that impact their company’s potential to be successful. The current issues that are impacting Tesla Motor‚ Inc.’s ability to be successful is that they’re only creating electric sports car‚ the Tesla Roadster and Model S‚ their administrative system is unstable and their company is in major debt. The decisions and actions by the Managers that lead to the problems confronting the company is that their administrative system is unstable‚ which leads to
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was born in New York City‚ and would enter the music business through a guest spot on a Digital Underground track in 1991. From those collaborations‚ it was a short step to Interscope Records‚ where he would create another two solo albums before launching into fame and fortune with the group Thug Life. Shakur’s career would be defined by controversy‚ legal problems and escalating violence. He was in and out of prison the majority of his time in the spotlight for a variety of charges including assault
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2012 International Financial Management 2012 INTERNATIONAL FINANCIAL MANAGEMENT ASSIGNMENT Topic - Case 1: Porsche Changes Tack Chapter 1: Globalization and Multinational Enterprise Lecturer: Dr. Mai Thu Hien Students Group 1: Dinh Hoang Anh - 0953040003 Le Thuy Anh – 0953040004 - Leader Nguyen Van Anh - 0953040005 Nguyen Mai Anh - 0953040006 Truong Thuy Anh - 0953040106 Le Duc Binh - 0953040008 FOREIGN TRADE UNIVERSITY FACULTY OF BANKING AND FINANCE 0 Hanoi‚ December 17th‚ 2012
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1. EXECUTIVE SUMMARY Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to create awareness and impact around the A6 launch also to increase the market share by selling new cars. With this campaign‚ Audi will focus on affecting the target audience‚ driving quality user generated content‚ leveraging social media platforms and having a high impact launch that will generate buzz around “Audi Envy” The creative and media strategy is designed to position A6
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is a company looking to produce a high-performance electric sports car‚ and is backed by a number of high-profile investors. Introduced in June 2006 to the public complete with a test drive by California Governor Arnold Schwarzenegger‚ the Tesla Roadster is able to go from 0 to 60 in 4 seconds (competitive with Porsche and Lamborghini models)‚ while also delivering 100 miles per gallon (double the efficiency of the Toyota Prius). The car’s base price is around $100‚000‚ and orders for the car in
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to differentiate its customers by easily measured characteristics like gender‚ age‚ income and education. With the use of demographic segmentation‚ Tesla can employ its resources only to people that can afford it. For example‚ Tesla can market the Roadster S to males that are in their late thirties‚ and have high income. Psychographic segmentation is used when a survey is conducted and a company wants to group customers according to their lifestyle. Tesla can look at people’s activities and see if
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