Behavioral‚ Geographic and Demographic Positioning: Value proposition matrix (more for more‚ less for less‚ etc.) Conclusion and Recommendations: « SIA in marginal value proposition position‚ needs to boost promotions and sales pitch. « Low-cost carriers have good customer attraction value‚ must boost customer retention through loyalty programmes. « SIA must have clear positioning‚ i.e.‚ ¡§The Best Airline in SEA¡¨ TABLE OF CONTENTS page Title
Premium Airline Low-cost carrier Southwest Airlines
competition between low-cost airlines / no frills airlines and legacy airlines has arouse a heat debate‚ especially in North America. Although airline industries including diverse tasks‚ deciding the price of airplane ticket might be the most significant part in marketing. This assignment attempts to analysis the different pricing strategies that Airline companies make to enhance competitiveness in North America. Moreover‚ these comparisons will be supported by examples of low-cost airline (Southwest
Premium Low-cost carrier Southwest Airlines Airline
Qantas Aggressive New Strategy Alejandro Trujillo BA 514 April 26‚ 2012 2 Table of Contents Introduction .................................................................................................................................... 3 Qantas Group structure .................................................................................................................. 4 Expansion Into Asian Market ....................................................................................
Premium Qantas Airline Low-cost carrier
------------------------------------------------- ------------------------------------------------- Image via Wikipedia . I read an article about Tony Fernandes‚ the CEO of AirAsia‚ in The Economist today that got me thinking. Thinking about the last few articles I’ve written about United Airlines‚ RyanAir and Southwest Airlines – on how they make money off their customers – what what works and what doesn’t. There’re a lot of airlines in the US and Europe can learn from Tony Fernandes and
Premium Airline Southwest Airlines Low-cost carrier
Low-cost airline principles[edit source] Low-cost airlines all differ in their service offerings but by definition feature some or most of the following principles: Standardized fleet (lower training‚ maintenance costs; purchasing aircraft in bulk) Remove non-essential features (non-reclining seats‚ no pilot autothrottle‚ no frequent flyer schemes) Use of secondary airports (lower landing fees‚ marketing support) Rapid turnaround (less time on the ground‚ more flights per day) Online ticket
Premium Airline Ryanair Low-cost carrier
carries about 1.5 billion passengers a year‚ generating about $300 billion in revenue and employing about 1.7 million people. Lots of companies are involved in that industry. The author focused his attention on easyJet because it is the fastest growing low budget airline in Europe. The aim of the report is to identify and analyse the variety of impacts that affect the company. The author has formulated the following objectives in order to meet that aim: - to provide a background information about
Premium Low-cost carrier Ryanair Airline
yINDIGO AIRLINE How India ’s youngest airline became the largest . Reticent and low-profile are not the usual personality traits of a CEO in a high-profile business like aviation. Image: Aditya Ghosh But Aditya Ghosh‚ 37‚ has defied convention in many ways. His regular office wear is T-shirt with jeans‚ he doesn ’t have a B-school degree and before joining IndiGo‚ he was a lawyer at J Sagar. Ghosh has justified his aversion for the spotlight by saying that people don ’t fly IndiGo because
Premium Low-cost carrier Airline Flag carrier
AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
Premium Airline Low-cost carrier
established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier‚ providing quality customer service at competitive prices. Basically‚ the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions‚ the following key strategic issues are faced by the company: How to achieve “cost leadership” and “product differentiation”? JetBlue achieves “Cost leadership” through
Premium Low-cost carrier Aircraft Strategy
1.0 Executive Summary This report is about the growth of a Malaysian brand low cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is‚ what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new in Malaysia and how does they turned a loss to profit
Premium Low-cost carrier Airline Malaysia Airlines