------------------------------------------------- ------------------------------------------------- Image via Wikipedia . I read an article about Tony Fernandes‚ the CEO of AirAsia‚ in The Economist today that got me thinking. Thinking about the last few articles I’ve written about United Airlines‚ RyanAir and Southwest Airlines – on how they make money off their customers – what what works and what doesn’t. There’re a lot of airlines in the US and Europe can learn from Tony Fernandes and
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carries about 1.5 billion passengers a year‚ generating about $300 billion in revenue and employing about 1.7 million people. Lots of companies are involved in that industry. The author focused his attention on easyJet because it is the fastest growing low budget airline in Europe. The aim of the report is to identify and analyse the variety of impacts that affect the company. The author has formulated the following objectives in order to meet that aim: - to provide a background information about
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Industry in Europe Case Study of a Flag Carrier: British Airways British Airways is UK’s largest international scheduled airline‚ flying to over 550 destinations to the bestlocated airports. Traditionally‚ It has always remained one of the top major airlines of the world by its infrastructure and services. Recently‚ the airlines has signed an agreement with Iberia to develop a joint business on key routes between London and Spain that includes revenue and cost sharing on flights between London Heathrow
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Low-cost airline principles[edit source] Low-cost airlines all differ in their service offerings but by definition feature some or most of the following principles: Standardized fleet (lower training‚ maintenance costs; purchasing aircraft in bulk) Remove non-essential features (non-reclining seats‚ no pilot autothrottle‚ no frequent flyer schemes) Use of secondary airports (lower landing fees‚ marketing support) Rapid turnaround (less time on the ground‚ more flights per day) Online ticket
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AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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Behavioral‚ Geographic and Demographic Positioning: Value proposition matrix (more for more‚ less for less‚ etc.) Conclusion and Recommendations: « SIA in marginal value proposition position‚ needs to boost promotions and sales pitch. « Low-cost carriers have good customer attraction value‚ must boost customer retention through loyalty programmes. « SIA must have clear positioning‚ i.e.‚ ¡§The Best Airline in SEA¡¨ TABLE OF CONTENTS page Title
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JetBlue Airways Growing Pains An assignment according to the lecture „Strategy in international Business“ Rajamangala University of Technology Thanyaburi (RMUTT) Submitted to Mr.Sarakul Sukortprommee Jaunary 2013 Kathy Am Mara Nemela Preface This report is part of the Department of Strategy Management by objectives. For Education and Research on JetBlue ’s Airways which is mainly serves destinations
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1.0 Executive Summary This report is about the growth of a Malaysian brand low cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is‚ what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new in Malaysia and how does they turned a loss to profit
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main concentration on developing the economy was on infrastructure and the development of the transportation and in particular the aviation industry thus giving more liberal option to private players and expanding the same industry with low cost fair and carriers as a ticket costing the same as first tier ticket of railways thus encouraging people to travel by air reaching their destination in lesser span of time. LCC even lead to more foreign direct investment inflows‚ higher corporate travel‚
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competition between low-cost airlines / no frills airlines and legacy airlines has arouse a heat debate‚ especially in North America. Although airline industries including diverse tasks‚ deciding the price of airplane ticket might be the most significant part in marketing. This assignment attempts to analysis the different pricing strategies that Airline companies make to enhance competitiveness in North America. Moreover‚ these comparisons will be supported by examples of low-cost airline (Southwest
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